COMPLAN SIGNS YOUNGEST CRICKET CENTURION VAIBHAV SOORYAVANSHI AS BRAND AMBASSADOR

Zydus Wellness’ Complan has appointed cricket prodigy Vaibhav Sooryavanshi as its new brand ambassador, launching the national campaign ‘Thoda Plan, Thoda Complan’. The move reinforces Complan’s commitment to children’s nutrition, highlighting how dreams are achieved through planning, maternal support, and complete nutrition—values embodied in Sooryavanshi’s disciplined journey.  

In a move that blends sporting inspiration with nutritional advocacy, Zydus Wellness’ flagship nutritional drink brand, Complan, has announced the appointment of Indian cricket prodigy Vaibhav Sooryavanshi as its new brand ambassador. The youngest centurion in Indian cricket history, Sooryavanshi’s meteoric rise represents not just talent but the power of discipline, planning, and sustained effort—qualities that resonate deeply with Complan’s long-standing ethos of empowering children to pursue their dreams.  

The announcement comes alongside the launch of Complan’s new national campaign, ‘Thoda Plan, Thoda Complan’, which seeks to reaffirm the brand’s relevance in the evolving children’s nutrition category. The campaign underscores a simple yet profound belief: big dreams are realised not in sudden bursts of brilliance but through everyday planning, the steady support of mothers, and the right nutrition partner. By aligning with Sooryavanshi, Complan positions itself as more than a nutritional drink—it becomes a symbol of ambition nurtured through structure and care.  

For decades, Complan has been a trusted name in households across India, associated with growth, energy, and the promise of complete nutrition. Yet, in a market increasingly crowded with new entrants and shifting consumer expectations, the brand faces the challenge of staying contemporary while retaining its legacy. The choice of Vaibhav Sooryavanshi as ambassador is a strategic response to this challenge. His story is not just about cricketing milestones but about the values that parents across India aspire to instil in their children: discipline, resilience, and the courage to dream big.  

Sooryavanshi’s journey is emblematic of the campaign’s message. From his early years, he displayed a rare commitment to structured routines, rigorous preparation, and consistent focus. Behind his achievements lies the steady guidance of his mother, whose role in shaping his discipline mirrors the campaign’s emphasis on maternal support as the cornerstone of children’s success. Complan’s narrative draws on this alignment, presenting Sooryavanshi not merely as a sports star but as a living example of how ambition, when paired with planning and nutrition, can lead to extraordinary outcomes.  

The campaign’s slogan, ‘Thoda Plan, Thoda Complan’, captures this philosophy with a blend of simplicity and relatability. It suggests that while dreams require vision and effort, they also need the right fuel. Nutrition, often overlooked in the rush of modern life, becomes the silent partner in every child’s journey. By positioning itself as that partner, Complan reinforces its role in the everyday lives of families, bridging the gap between aspiration and achievement.  

In the broader context of children’s nutrition, the campaign arrives at a critical juncture. Parents today are increasingly conscious of the importance of balanced diets, yet they grapple with the challenge of ensuring consistency amid busy schedules and diverse food habits. Complan’s message offers reassurance: with the right planning and nutritional support, children can be equipped to chase their dreams without compromise. The brand’s emphasis on complete nutrition—covering growth, energy, and mental focus—aligns with contemporary concerns about holistic development.  

The choice of a young sports icon also reflects a shift in brand storytelling. While earlier campaigns often featured established figures, Complan’s decision to spotlight a prodigy signals its intent to connect with younger audiences and their parents in a more aspirational manner. Sooryavanshi’s youth makes him relatable to children, while his achievements inspire parents to believe in the potential of structured nurturing. In this way, the campaign bridges generational aspirations, speaking to both the dreamer and the guide.  

Industry observers note that the partnership is also a savvy branding move. In a competitive market where nutritional drinks vie for attention, associating with a rising star offers Complan a fresh narrative that distinguishes it from rivals. The campaign’s focus on planning and maternal support adds emotional depth, ensuring that the message resonates beyond functional benefits. It is not just about nutrition—it is about the journey of growth, ambition, and legacy.  

For Sooryavanshi, the association with Complan is equally significant. As the youngest centurion, he represents a new chapter in Indian cricket, one defined by youthful energy and disciplined ambition. His endorsement of Complan signals his recognition of the role nutrition plays in sustaining performance, while also allowing him to inspire children across the country to dream big and prepare diligently.  

Ultimately, the campaign reflects Complan’s enduring conviction: that children should be empowered to pursue and achieve their dreams. In a world where ambition often collides with challenges, the brand positions itself as a steady ally, offering not just nutrition but encouragement. Through ‘Thoda Plan, Thoda Complan’, it reminds families that success is not accidental—it is the result of planning, support, and the right fuel.  

As Vaibhav Sooryavanshi steps into his new role as brand ambassador, Complan’s message gains a face that embodies its philosophy. His journey from disciplined routines to cricketing glory mirrors the path that countless children aspire to tread. With Complan by their side, the brand suggests, those dreams are not just possible—they are within reach.