When Woodford Reserve launched Old Fashioned Week in Paris back in 2015, few could have predicted that a simple toast to one of the world’s most iconic cocktails would grow into a global ritual. Ten years on, the celebration has become a fixture in the international bar calendar, uniting whiskey lovers and master bartenders across continents.
From the chic lounges of London to the bustling izakayas of Tokyo, from Sydney’s waterfront bars to the vibrant speakeasies of Buenos Aires, Old Fashioned Week has transcended borders. It is no longer just about a drink—it is about craftsmanship, heritage, and the shared language of hospitality.
The Old Fashioned, with its timeless blend of whiskey, sugar, bitters, and citrus, has long been regarded as the epitome of cocktail culture. For Woodford Reserve, the annual tribute is both a nod to tradition and a showcase of innovation. Bartenders worldwide reinterpret the classic, adding local flavors and creative twists, while staying true to the spirit’s rich character.
Over the past decade, Old Fashioned Week has become more than a marketing initiative—it is a cultural phenomenon. It has inspired collaborations between bars, fostered communities of whiskey enthusiasts, and elevated the status of the cocktail from a staple to a symbol of artistry.
As Woodford Reserve marks this milestone, the brand emphasizes that the celebration is not just about raising a glass, but about honoring the people behind the bar—the custodians of flavor, memory, and experience. In their hands, the Old Fashioned remains not only a drink, but a story poured into crystal, stirred with history, and garnished with imagination.
Ten years on, the Old Fashioned continues to prove that true classics never fade—they only grow stronger with time.
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