Coca-Cola launches Feel It All, its global FIFA World Cup 2026 campaign across Canada, Mexico, and the U.S. The brand celebrates football’s emotional highs and lows with films, music, and immersive activations. The kickoff film Bubbling Up previews a new anthem featuring J Balvin, Amber Mark, Steve Vai, and Travis Barker.
Few events stir human emotion quite like the FIFA World Cup. For Coca-Cola, that truth is the heartbeat of its new global campaign, Feel It All, unveiled ahead of the 2026 tournament in Canada, Mexico, and the United States. As the official soft drink of FIFA, Coca-Cola is inviting fans everywhere to embrace the anticipation, tension, belief, frustration, and joy that define football’s biggest stage.
The campaign begins with Bubbling Up, the first of three films set to roll out over the coming months. More than a commercial, it captures how the World Cup’s energy builds long before kickoff, spilling into everyday life as excitement grows. It’s a cinematic nod to the way football transcends stadiums, becoming part of daily conversations, rituals, and celebrations.
Adding rhythm to the emotion, Bubbling Up also teases Coca-Cola’s new anthem, a collaboration with global music icons J Balvin, Amber Mark, Steve Vai, and Travis Barker. The track, set for official release ahead of the tournament, promises to be a sonic companion to the campaign’s message—uniting fans through sound as much as sport.
For Coca-Cola, Feel It All is more than marketing; it’s the next chapter in a decades-long partnership with FIFA®, one that has consistently sought to connect fans to the magic of the World Cup. In the months ahead, the brand will unveil immersive activations designed to deepen engagement, ensuring that supporters across continents can truly live the emotions of match day.
As the countdown to 2026 continues, Coca-Cola’s message is clear: football is not just a game, it’s a shared emotional journey. And this time, the world is invited to feel it all.
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