Hero MotoCorp has appointed Shivalika Chadha Malik as Head of Communications, placing her at the helm of the company’s global communications strategy at a pivotal time. The world’s largest two-wheeler manufacturer is expanding its international footprint and purpose-led initiatives, positioning communications as a central pillar of its evolving brand story.
Hero MotoCorp’s latest leadership appointment has placed communications firmly at the center of its transformation narrative. Shivalika Chadha Malik, a respected professional in the strategic communications landscape, has joined the company as Head of Communications and will be responsible for shaping how the world’s largest manufacturer of motorcycles and scooters communicates its ambitions, priorities, and evolving global identity.
The appointment comes at a moment of renewed dynamism for Hero MotoCorp, which has been navigating a fast-shifting mobility ecosystem. The company has increasingly repositioned itself beyond traditional combustion two-wheelers toward a wider vision of sustainable, connected, and purpose-driven mobility. With markets in Asia, Latin America, Africa, and new global pockets opening up, brand communication has become a strategic necessity rather than an auxiliary function.
Malik’s entry reflects this shift. Known for her experience across corporate communication, storytelling, and reputation management, she takes charge at a time when stakeholders—including customers, regulators, investors, and communities—expect more transparency and clarity from large manufacturers. Her mandate extends beyond media relations into narratives around sustainability, new mobility technologies, brand purpose, and the company’s role in shaping mobility futures.
Hero MotoCorp’s evolution since becoming an independent global brand has been marked by an emphasis on innovation and corporate citizenship. From investments in electric mobility through VIDA to safety programmes and education initiatives, the company has widened its scope from making vehicles to addressing broader mobility challenges and social impact. Communications, therefore, now functions as the bridge between corporate aspiration and public perception.
As global automotive companies rethink positioning amid electrification, climate commitments, and demographic shifts, strategic communication has emerged as a differentiator. Hero MotoCorp, with millions of riders who have grown up with its machines, has the task of blending heritage with reinvention. Malik’s role will include ensuring that this narrative remains cohesive across geographies, languages, and digital platforms.
Her appointment also signals an acknowledgment of how communications has deepened in complexity. The rise of real-time digital media, social platforms, and data-driven engagement means communications teams are expected to operate with the speed of newsrooms and the strategy of policy think tanks. Crisis management, stakeholder engagement, and brand stewardship now intersect fluidly, demanding both agile execution and long-term framing. Companies are increasingly judged not just by shareholder returns, but by their cultural presence, social commitments, and ability to articulate purpose.
Hero MotoCorp’s internal transformation and outward-facing storytelling are likely to become more synchronised under Malik’s leadership. Employees, dealers, suppliers, and partners form a critical network of brand carriers—an often overlooked dimension of corporate communication. Strengthening this ecosystem is expected to remain key as the company expands its product lineup, navigates regulatory transitions, and explores electric and digitally integrated mobility platforms.
The broader mobility sector is teeming with competitive pressures. Startups are pushing into electric two-wheelers with aggressive branding; global players are introducing connected scooters and subscription models; policy is increasingly shaping the future of urban transportation. In this landscape, communications becomes an instrument of differentiation, allowing companies to define the terms of the conversation rather than merely reacting to it.
With Malik at the helm of communications, Hero MotoCorp appears to be preparing for this new chapter with a more deliberate messaging strategy. Her appointment underscores the company’s recognition that leadership today is not just about manufacturing scale, but narrative influence—how a brand explains what it is doing, why it is doing it, and how it intends to remain relevant in a rapidly changing world.
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