AI retail platform Autone has unveiled a new brand identity by Pelostudio to better engage premium and luxury-focused partners. The redesign spans identity, website, and marketing, pairing precision and elegance to align advanced AI capabilities with luxury visual codes, positioning Autone as a premium technology partner for data-led retail decision-making.
Autone has emerged as one of the more sophisticated players in the AI-driven retail technology space, offering tools that help consumer brands optimise inventory planning, demand forecasting and stock management at scale. But as the product matured and adoption widened across higher-value retail ecosystems, a new challenge surfaced: the company needed a brand that could credibly speak to luxury and premium partners without losing its grounding in performance-led technology.
That strategic inflexion point set the brief for Pelostudio, which was tasked with shaping a visual and communication system capable of straddling both worlds. The solution — spanning identity, website design and all outward-facing brand touchpoints — seeks to project a sense of restraint, control and intelligence. The studio approached the assignment not merely as a cosmetic update, but as an exercise in aligning Autone’s core AI capabilities with the visual language of modern luxury retail.
The new identity relies on refined typography, precise composition, and a selectively confident tone of voice that positions Autone as a premium technology partner rather than another operational SaaS product. The brand’s visual architecture creates a balance between elegance and high-performance signalling, echoing the way luxury brands increasingly rely on data-led decision-making while continuing to emphasise craft and curation.
For Autone, the shift is more than aesthetic. As the retail sector accelerates its adoption of AI to mitigate forecasting errors and reduce waste, perception is becoming a key part of the sales cycle — particularly for companies looking to integrate with heritage houses, high-end department stores and vertically integrated consumer brands.
By anchoring advanced computation within a visual framework that aligns with luxury’s codes, Pelostudio has effectively recast Autone as a credible ally for the next decade of retail operations. The result positions the platform as one of the rare players capable of translating AI intelligence into decisions that matter for brand equity, product availability and financial performance — the core battlegrounds of contemporary retail.
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