Wine Paris 2026 will gather over 4,600 exhibitors from 50 producing countries and thousands of buyers, importers and retailers in Paris from February 10–12. More than a trade fair, it has become a key sourcing hub and trend-setting arena for the global wine and spirits industry.
Wine Paris 2026 is positioning itself as the definitive meeting ground for the global wine and spirits trade, with organisers forecasting more than 4,600 exhibitors from 50 producing countries and thousands of buyers, importers and retailers in attendance when the doors open in Paris from February 10–12.
What sets the event apart isn’t just the scale, but its growing role as a marketplace where the future of wine and spirits is quietly negotiated long before bottles reach consumer shelves. Producers from established powerhouses such as France, Italy, Spain and the United States will be joined by emerging regions looking to secure distribution and visibility — a dynamic that has helped the fair become an increasingly influential barometer for what comes next in global drinking culture.
For importers and distributors, the fair is evolving into an essential sourcing platform. With consumers seeking authenticity, new origins and more adventurous flavour profiles, retailers are using events like Wine Paris to refresh their portfolios, hedge against shifting trends and test the market for lesser-known varietals and regions. The rising presence of craft spirits, agave-based distillates, no- and low-alcohol alternatives, and boutique liqueurs signals the fair’s broadening scope beyond wine, reflecting the diversification happening across the bar and retail landscape.
Buyers say the efficiency of the show is one of its biggest draws. Rather than hopping between vineyards, warehouses or countries, portfolios can be built, expanded or fine-tuned over three days under one roof. For producers — from family-run vineyards to large export groups — it’s an opportunity to make introductions that would otherwise take months to secure.
The event has also become fertile ground for trend-spotting. Sustainability metrics, vineyard transparency, lighter packaging, regenerative agriculture and digital B2B ordering platforms are expected to feature prominently in discussions. Meanwhile, the influx of new-world and non-traditional wine regions continues to rebalance the global conversation about who gets to define excellence and innovation in the category.
For those serious about sourcing, discovering new regions or expanding their footprint, Wine Paris is no longer just another industry fair — it has become the arena where the next wave of styles, suppliers and market movements take shape.
Discover more from Creative Brands
Subscribe to get the latest posts sent to your email.
