James Varghese has exited OAP Mediatech to found OTS Communications, where he will serve as Founder & CEO. The new independent outfit aims to deliver integrated, performance-led media solutions with close senior-level involvement, targeting brands seeking agile, accountable, and outcome-driven partnerships in an increasingly competitive media and marketing landscape.
James Varghese has announced his exit from OAP Mediatech to establish OTS Communications, a new independent media outfit positioned to offer integrated, performance-driven solutions with an emphasis on senior-level oversight. The move marks a significant entrepreneurial shift for Varghese, who now steps into the role of Founder & CEO of the newly launched entity.
According to the company, OTS Communications will operate with a mandate to provide media solutions that merge business outcomes with strategic rigor, catering to brands seeking both agility and accountability in a crowded and fast-evolving marketing ecosystem. A key differentiator for the firm will be its commitment to hands-on senior leadership participation across every engagement, a contrast to models where strategic ownership is often diluted down the line. Varghese believes this approach will ensure deeper alignment with client objectives and tighter orchestration across planning, performance, and execution.
Industry observers note that Varghese’s move comes amid heightened demand for media partners who can drive measurable impact while navigating fragmented consumer attention and intensifying competition for digital performance. OTS Communications enters the market with the ambition to bridge those gaps, offering a model designed for brands unserved by traditional agency structures or seeking more responsive, founder-driven stewardship.
With his new venture, Varghese joins a growing wave of seasoned media leaders choosing to build independent specialist firms tailored for modern marketing challenges. As OTS Communications begins operations, the company is expected to forge partnerships with growth-stage and established brands alike, aligning media mandates closely with commercial outcomes.
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