BENCH MEDIA STRENGTHENS LEADERSHIP WITH STRATEGIC SENIOR PROMOTIONS

Bench Media has promoted Nicole Jurke to Head of People & Culture and Ting Zhang to Financial Controller, reinforcing its commitment to long-term client success through strong talent, culture, and financial governance. The moves highlight the agency’s focus on retention, stability, and operational discipline as it builds toward continued growth in 2026 and beyond.  

Bench Media’s latest move to bolster its senior leadership bench underscores an unmistakable truth about the modern media landscape: success today hinges as much on people, culture and operational clarity as it does on technical prowess or market reach. The full-service media agency has announced two strategic promotions—elevating Nicole Jurke to Head of People & Culture and appointing Ting Zhang as Financial Controller—as it sharpens its focus on building the managerial and operational foundations required to support long-term client value. While promotions within agencies are common, the significance of these two shifts lies in what they reveal about Bench Media’s priorities in an industry defined by talent mobility, competitive client expectations and the need for continuity across partnerships.

Jurke’s promotion marks a milestone almost nine years into her tenure with the agency. Her new remit places culture, talent development and people operations on equal footing with business strategy—an increasingly important approach in a sector where client trust is earned not only through expertise and performance, but through stability and sustained collaboration. The role will see Jurke working to attract, develop and retain high-performing talent, strengthening the agency’s long-held belief that client growth is deeply tied to the consistency and seniority of the teams serving them. Her expanded focus also includes enhancing the employee experience, clarifying internal processes, and fostering an environment where teams feel supported and empowered to deliver their best work. This alignment between people enablement and operational rigor mirrors a broader shift across the media ecosystem toward valuing depth over churn, continuity over fragmentation, and longevity over short-lived engagements.

For Bench Media’s clients, Jurke’s elevation signals a reinforcement of the agency’s longstanding culture-first philosophy. Co-Founder and Chief Operating Officer Shai Luft frames the promotion as a commitment to providing brands with experienced, highly engaged teams who remain invested over the long term. He points to Bench’s staff retention rate—more than twice the industry average—as evidence of a structural advantage in a field often challenged by short employee tenure and knowledge loss. In a space where accounts regularly cycle between agencies or restructure teams mid-campaign, the ability to field consistent, senior-led teams offers clients not just performance stability, but confidence in institutional memory, category insight and measured stewardship of budgets.

Jurke herself sees the promotion less as a personal milestone and more as an extension of Bench’s cultural mission. Reflecting on her new role, she describes pride in the culture already built within the agency and a dedication to strengthening the internal conditions that allow both people and clients to thrive. Her perspective underscores the belief that high performance does not emerge by accident—it is engineered through intentional people practices that allow teams to stretch, experiment, collaborate and own outcomes. By pairing supportive structures with a mandate for motivation and empowerment, Bench aims to sustain a workplace that not only attracts talent, but retains it long enough for it to compound into client value.

The second promotion—Ting Zhang stepping into the role of Financial Controller—reinforces a different but equally consequential pillar of Bench Media’s operating philosophy: financial clarity and operational discipline. Zhang, who has been with Bench for six years, will now oversee the agency’s relationships with financial institutions, insurance partners and client finance teams. Her expanded remit also involves embedding financial governance, process transparency and commercial discipline—three attributes that have become increasingly critical as media agencies navigate client scrutiny, shifting procurement expectations and the growing complexity of campaign structures.

For clients, the promotion carries pragmatic implications. Zhang will focus on maintaining reliable processes, consistent billing frameworks and commercial approaches that support fast decision-making and smooth execution—attributes that are often underestimated until absent. Agencies have, over the past decade, faced rising expectations to operate not only as strategic partners but also as sophisticated commercial entities capable of aligning with procurement systems, compliance standards and accountability structures. The ability to be “easy to work with,” as Bench describes, increasingly encompasses financial fluency as much as media strategy.

Zhang’s commercial judgement and understanding of how financial operations underpin effective campaign delivery have earned her recognition internally and credibility externally. Her elevation signals Bench’s intent to build stronger scaffolding beneath its client-facing work—ensuring that well-conceived strategies are matched by operational execution that is predictable, transparent and structurally sound. This pairing of cultural strength and financial rigour reflects a holistic view of agency performance that goes beyond campaign metrics and media plans to include the infrastructural variables that sustain long-term partnerships.

Taken together, the dual promotions illuminate a broader theme at Bench Media: growth grounded not in aggressive expansion or headline-grabbing restructures, but in measured investment in the people, systems and operational rituals that allow teams to deliver better work over time. Luft frames the changes as part of an ongoing effort to solidify the agency’s foundations as it builds toward future growth. He emphasises that Jurke and Zhang embody the characteristics Bench values most—long tenure, deep knowledge and a genuine can-do attitude—and positions their leadership as instrumental to helping more brands experience what a more collaborative media partnership can look like.

This focus on retention, continuity and operational maturity cuts against a wider backdrop of industry fragmentation, where agencies have often struggled to balance speed with diligence, or innovation with stability. The media services ecosystem has increasingly evangelised agility, but clients are now equally seeking dependability—partners who not only move quickly, but do so with clarity, accountability and respect for context. Bench’s approach suggests that the agency sees no contradiction between entrepreneurial pace and operational discipline, believing that both are necessary to unlock sustained client outcomes.

The timing of these promotions also arrives at a moment when talent markets remain competitive and specialised capabilities are in high demand. As media planning becomes more data-intensive, and as performance measurement stretches across more channels and formats, the value of experienced practitioners—and the cost of talent churn—grow sharper. Bench Media’s strategy appears to recognise that expertise compounds through time, and that culture can either accelerate or inhibit that compounding effect. By investing in leaders responsible for building both cultural cohesion and financial structure, the agency positions itself to compete not just for client accounts, but for talent, reputation and operational credibility.

As the agency looks toward 2026 and beyond, the promotions signal a conviction that better media partnerships are built not solely on technology, strategy or pricing, but on the quiet infrastructure that enables teams to operate at their peak over long horizons. In industries defined by volatility, it is often these foundational investments—less visible than new product launches, but far more enduring—that separate those who scale sustainably from those who merely expand. Bench Media’s decision to elevate Jurke and Zhang is a bet on longevity, stability and shared success, and reveals a belief that the future of agency-client relationships will be shaped as much by how agencies are run as by what they deliver.