Business growth consultancy 24 Hour Business Plan has launched 24HR Executive Coaching, a year-long, results-focused leadership program led by seasoned advisor Cameron Gregson. Designed to connect personal growth with commercial performance, the initiative reflects rising demand for strategic, accountability-driven coaching as executives navigate intense pressure, complexity, and fast-changing business environments.
In boardrooms across industries, the pressure on senior leaders has never been more intense. Expectations have risen sharply, complexity has multiplied, and decision-making windows have shrunk to mere moments. In this landscape, good leadership is no longer enough; organisations are hungry for leaders who can translate clarity into action and personal growth into commercial results. It is into this charged environment that business growth consultancy 24 Hour Business Plan (24HRBP) is launching its latest offering: 24HR Executive Coaching, a structured one-to-one coaching program built to turn executive potential into measurable performance. And leading this new capability is seasoned executive advisor Cameron Gregson, appointed Senior Advisor to help shape and scale what the company sees as its next major evolution.
The decision to introduce a coaching service was not driven by trend-following but by unmistakable market demand. Recent research shows more than half of executives experience measurable improvement within just three to six months of structured coaching. Organisations increasingly recognise that leadership development, when tied to strategy, has the power to accelerate business outcomes. For 24HRBP, known for its fast, focused strategic planning frameworks, the launch of a coaching program was a natural progression. The consultancy has long worked with CEOs and executive teams on growth and performance; adding a personal leadership development layer completes the circle.
What sets the new service apart is its deliberate connection between individual development and business strategy. While mentoring traditionally leans on experience and advice, 24HR Executive Coaching emphasises skills development, performance optimisation, and accountability. The program spans 24 hours of coaching across 12 months—a year-long journey that guides leaders through strategic goal setting, behaviour change, clarity building, communication strengthening, and sharper decision-making. Between sessions, executives also have ongoing access to their coach, acknowledging that leadership challenges unfold in real time, not once a month in scheduled meetings.
For Gregson, who brings more than 30 years of deep experience across property, finance, investment strategy, capital partnering, and leadership, the new program fulfils a need he has witnessed throughout his career. Before joining 24HRBP, he founded Gregson Consulting, advising major property and logistics companies on executable growth and investment strategies. Along the way, he mentored leaders, guided teams, and helped organisations navigate scale with clarity. That combination of commercial expertise and leadership insight now shapes his role at 24HRBP.
“At its core, 24HR Executive Coaching is about helping good leaders become great,” he says—a philosophy that underlines the program’s approach. He points to long-standing data showing that organisations combining executive coaching with traditional training see productivity gains four times higher than training alone. Coaching works, he argues, not because it imparts wisdom but because it builds the habits, mindset, and discipline that define high-performance leadership. In today’s environment, where executives are expected to juggle operational pressure with strategic direction, this discipline is not optional.
The leaders participating in the program reflect this reality. They are people running high-growth companies, managing large teams, or driving transformation agendas. Many are under constant pressure to deliver. What they want is structure, direction, and alignment—a coaching approach that connects personal leadership goals to commercial objectives. Gregson says this is precisely what the program offers: a bridge between personal growth and organisational performance. The early results, he notes, reaffirm what well-designed coaching can unlock. “We’ve designed this program for leaders who want to perform, not just survive,” he says. With coaching often delivering returns of up to seven times its investment, he believes the cost of inaction is far greater than the cost of beginning the journey.
Andrew “Billy” Baxter, Founder of 24HRBP, believes Gregson’s appointment marks a pivotal moment in the company’s evolution. For years, the consultancy has been a trusted partner for businesses wanting fast, actionable strategic planning. Leadership coaching expands that offering by addressing the human side of strategy—the executives tasked with making plans real. Baxter describes Gregson as someone who can take complex challenges and translate them into clear, executable steps. His ability to blend experience with practical insight is exactly what clients need, he says, especially in an era when leadership is judged as much by emotional intelligence and communication as by traditional commercial metrics.
The coaching program is delivered by 24HRBP’s network of Senior Advisors, all former CEOs or CMOs with extensive leadership experience. Their collective backgrounds give the program a pragmatic edge. This is not coaching driven by theory; it is shaped by decades of leading organisations, managing crises, driving growth, and making decisions with consequences. That experience informs not only how the program is structured but also how progress is measured. Data-driven performance tracking ensures executives can see improvements in clarity, decision-making, communication, and team influence.
Among the early participants is Michael McRitchie, CEO and Founder of Satellite Office, who says the program has had a transformative effect on his leadership team. He credits 24HRBP with strengthening alignment, sharpening strategic thinking, and driving meaningful business growth. What stands out to him is the firm’s ability to challenge assumptions and focus leaders on what truly matters, creating impact not only on performance but also on team cohesion. His experience echoes a sentiment shared among leaders who have embraced structured coaching: it helps eliminate noise and reinforces priorities.
The introduction of 24HR Executive Coaching also reflects a broader shift across industries. Leadership today is less about authority and more about agility, clarity, and influence. In fast-changing environments, executives must learn continuously while modelling resilience for their teams. Coaching provides the safe yet challenging space needed to do that. It helps leaders develop a strong internal compass, deepen their presence, and align their decision-making with long-term goals. As companies navigate economic uncertainty, technological change, and shifting workforce expectations, this internal strength becomes a competitive asset.
Gregson believes coaching is especially critical now because leadership norms are evolving. Gone are the days when executives could rely solely on technical expertise or hierarchical power. Today’s leaders must build trust, communicate with authenticity, and engage teams through purpose. They must hold themselves accountable, respond quickly to external pressures, and inspire confidence even in turbulent conditions. Coaching, he says, helps leaders develop the mindset and capability to thrive under these demands.
Whether it is improving communication, clarifying strategy, building presence, or strengthening team leadership, the 24HR Executive Coaching program is designed to support leaders across all these dimensions. It encourages them to reflect honestly, act deliberately, and lead with intention. In an increasingly competitive world, Gregson argues, organisations cannot afford leaders who are simply keeping pace—they need leaders who elevate performance across the board.
As 24HRBP deepens its leadership advisory offering, the message is clear: strategy alone is no longer enough. It must be paired with leaders capable of bringing that strategy to life with clarity, conviction, and confidence. With its new coaching program and Gregson at the helm, 24HRBP is positioning itself at the intersection of strategic planning and executive performance—a space where leadership potential becomes business impact.
