GOOGLE VEO 3 TURNS INDONESIA’S BILLBOARDS INTO LIVING WORLDS IN DDB GROUP SINGAPORE’S TRAILBLAZING CAMPAIGN

DDB Group Singapore has partnered with Superson and Hagia Labs to launch the first large-scale commercial deployment of Google Veo 3 in Indonesia, transforming billboards into dynamic AI-generated scenes. With 40 assets produced in weeks and real-time weather-based content switching, the campaign showcases Gemini’s impact through immersive outdoor storytelling.  

DDB Group Singapore has teamed up with Superson and Hagia Labs to introduce a one-of-a-kind creative spectacle to Indonesia, marking the first commercial deployment of Google Veo 3 for large-scale outdoor advertising. The campaign has transformed digital billboards into immersive storytelling canvases that blur the line between reality and imagination, making streets appear alive with artificial-intelligence-generated visuals that react to the world around them. It is not only a breakthrough for advertising, but a window into how AI may redefine the future of cultural, educational and commercial expression in public spaces.

The unveiling of Google Veo 3’s capabilities across Indonesia is already turning heads. Instead of static visuals or traditional motion graphics, the billboards now display scenes that feel as if they are bursting out of the physical landscape. On a crowded business district corner, commuters may suddenly see a shimmering space-time portal opening beside a corporate headquarters. On another street, huge dinosaurs may appear to stomp through traffic, casting shadows aligned perfectly to the environment. A weekend shopping hotspot may show bubble tea spilling down the side of a building, the liquid cascading in a photorealistic interaction with the surrounding architecture. The visual illusion is so finely executed that many spectators stop mid-stride to determine what is real and what is rendered.

This blending of digital and physical worlds hinges on one critical shift: AI-generated content that is context-aware. Each billboard receives carefully crafted footage generated through Google Veo 3, trained to reflect the surrounding structures, light patterns and city textures. The result is a form of outdoor media that does not simply overlay visuals onto a city, but embeds them convincingly within it. It’s a stark contrast to earlier generative tools, whose output often lacked cinematic fidelity or spatial realism. Indonesia is now witnessing a global first — outdoor advertising that can visually transform a city block without touching a single physical surface.

The decision to deploy the technology in Indonesia was strategic. The country’s youth-driven digital economy and hyper-active creator culture made it an ideal launchpad for Google Gemini’s BikinGebrakanLo campaign, which celebrates how students across the country are using AI tools to improve school life, personal hobbies, productivity and learning. DDB Group Singapore and its partners ensured the advertising captured this spirit of experimentation and self-expression. The billboards don’t promote AI as a utility; they showcase it as a tool for imagination — something Gen Z and Gen Alpha intuitively respond to.

Behind the scenes, the execution of the campaign reveals an equally significant breakthrough. Normally, crafting high-end visual effects content for 3D billboards requires months of modelling, compositing and rendering work, involving dozens of creative contributors. For this project, the team produced 40 unique 15-second assets in just a few weeks, something that previously would have demanded complex shoots, hours of animation and multiple production vendors. Google Veo 3’s video-generation capabilities generated realistic motion, texture mapping and lighting that used to take enormous effort. Instead of a large studio filled with artists, the workflow became one continuous pipeline of prompting, refinement and compositing.

What makes the rollout even more ambitious is how quickly the outdoor content can be refreshed. If a new pop-culture trend emerges or social conversation shifts direction, new billboard visuals can be generated and deployed in under 24 hours. For a medium traditionally characterised by long lead times and rigid scheduling, such agility reshapes the possibilities for media planning. Content in public spaces can now behave like social media feeds — timely, culturally relevant and constantly evolving.

One of the locations in the campaign pushes innovative adaptability even further. Equipped with advanced data-driven capabilities, it automatically selects the most appropriate billboard content based on live weather conditions. On rainy afternoons, perhaps sea creatures might appear to swim up the buildings with droplets merging into the cityscape. On bright days, cosmic gateways might illuminate the sky. As light changes, so does the billboard’s tone, mood and visual language. These dynamic expressions hint at a future where outdoor advertising becomes an experiential medium rather than merely a commercial one.

The nationwide rollout spans city centres and university hotspots — an intentional choice reflecting the campaign’s core narrative: the transformative power of AI for students. The BikinGebrakanLo platform shares authentic stories of Indonesian youth using Google Gemini to solve real challenges, whether simplifying assignment research, creating student event posters, writing code for hobby projects, editing videos or prototyping entrepreneurial ideas. The billboards aren’t just spectacles; they symbolise the idea that inspiration and innovation can unfold anywhere.

The project also reflects a shift occurring within the creative industry. Instead of AI threatening traditional craftsmanship, it has become an amplifier of creativity — unlocking new forms of storytelling that previously sat outside the limits of budget and timeline. For agencies like DDB Group Singapore, the Veo 3 deployment demonstrates how AI can help brands move faster, respond to cultural conversation with precision and deliver entertainment-grade content at a national scale. For Superson and Hagia Labs, the collaboration showcases the technological backbone that makes such deployments repeatable, measurable and commercially viable.

The campaign’s reception from the public has been enthusiastic. Videos of the billboards are spreading organically across social platforms, with many Indonesians celebrating the futuristic surprise of seeing dinosaurs, magical portals or giant drinks appear in familiar neighbourhoods. The virality is not accidental — the campaign is built for shareability. Outdoor advertising has historically struggled to translate into digital conversation, but when the public becomes the camera operator and storyteller, the medium becomes instantly amplified.

The long-term implications for brands and urban spaces are significant. If AI makes it possible to reliably and affordably create new 3D billboard content in days rather than months, cities could become galleries of ever-changing visual culture. Brands, artists and creators could all participate. Advertising could overlap with entertainment. Outdoor media companies could transform from simply selling space to selling ongoing experiences. And as public installations become more interactive and responsive, digital-physical storytelling may become as embedded in architecture as lighting or signage.

For now, Indonesia holds a distinction few other markets can claim — it is the first commercial arena where the limits of today’s generative video technology are being pushed to their maximum in public view. The campaign blends creativity, technology and cultural understanding in a way that opens the door to a new era of outdoor storytelling. For students, for advertisers and for everyday citizens, the streets of Indonesia have suddenly become places where reality expands — and where imagination steps off the screen and into the city.

What began as an advertising rollout has quickly become a national spectacle, igniting curiosity and conversation about how AI can enhance, rather than replace, human creativity. In showing the world what Google Veo 3 can do when paired with genuine cultural insight and purposeful storytelling, DDB Group Singapore, Superson and Hagia Labs have not only delivered a campaign — they’ve redefined what a billboard can be.