Lay’s ‘Chai ki Gupshup’ Ad Reimagines the Snack as India’s Social Connector  

The “Lay’s Chai ki Gupshup” ad blends chai stalls, college hangouts, and late-night pubs to show how one Lay’s pack sparks conversation across India. Created using AI-assisted workflows, the concept seamlessly integrates the product into diverse cultural moments while reinforcing the brand promise: “Har mood mein ho jao fit—aur taste mein superhit.”