Crocs has launched a new campaign with Himesh Reshammiya, created by Kulfi Collective, celebrating unfiltered confidence and individuality. Titled “Your Crocs, Your Rizz,” the campaign uses Reshammiya’s bold persona to highlight how Crocs can express effortless charm and authentic self-expression, blending pop-culture flair with everyday style.
Crocs has unveiled a vibrant new campaign with one of India’s most distinctive and unapologetically original performers — Himesh Reshammiya. Conceptualised and produced by Kulfi Collective, the campaign taps into the singer-composer’s signature flair to celebrate individuality, charisma, and the freedom to be unmistakably yourself.
Titled “Your Crocs, Your Rizz,” the campaign plays on the cultural buzzword “rizz” — shorthand for charm, personal style, and effortless appeal. By pairing the globally loved comfort brand with a personality as bold and genre-defying as Himesh Reshammiya, the campaign aims to redefine how self-expression can be worn, owned, and celebrated.
Crocs’ decision to collaborate with Reshammiya is no coincidence. Known for his unapologetic style, memorable musical persona, and ability to turn every appearance into a cultural moment, he embodies the very spirit the brand wants to spotlight: unfiltered confidence.
In the campaign film, Crocs positions its footwear not just as a comfort choice but as a canvas for individuality — a way to express personality with ease. The narrative leans into the idea that confidence doesn’t need explanation; it simply radiates when one embraces who they are without hesitation. Reshammiya’s presence amplifies that message, blending humour, swagger, and unmistakable Himesh energy.
Kulfi Collective’s creative approach elevates the collaboration, blending pop-culture cool with the everyday relatability of Crocs. The visuals, styling, and tone celebrate whimsy without losing authenticity, capturing the “magnetic unpredictability” that Reshammiya brings to every project.
With this campaign, Crocs continues its global push toward championing creativity, inclusivity, and personal style. In India, the partnership with a cultural icon like Himesh Reshammiya not only taps into nostalgia and fandom but also presents the brand as one fully aligned with a generation that values personality over perfection.
“Your Crocs, Your Rizz” ultimately sends a simple message: charm doesn’t need to be curated — it just needs to be worn confidently. And sometimes, all it takes is the right pair of Crocs to step into your most authentic self.
