Absolut Vodka has been named one of TIME’s World’s Best Brands 2025, topping the spirits category with a perfect score of 100. Known for its high-quality ingredients, creative marketing, and commitment to sustainability, Absolut continues to connect with consumers through innovative collaborations and exceptional taste.
Absolut Vodka has been named one of TIME’s World’s Best Brands 2025, a testament to its enduring legacy as a cultural icon. This prestigious recognition celebrates Absolut’s commitment to imagination, inclusion, and fearless creativity, which has made it a beloved brand across generations.
From its iconic collaborations with renowned artists like Warhol and Haring to its continued innovation in the world of mixology, Absolut has consistently pushed the boundaries of what’s possible. The brand’s dedication to connecting people, ideas, and worlds has made it a staple in the spirits industry ¹ ².
“We are thrilled to be recognized as one of TIME’s World’s Best Brands 2025,” said Caroline Begley, Vice President of Marketing at Pernod Ricard USA. “This achievement is a testament to the power of creativity and innovation in building a brand that resonates with people around the world”.
Absolut’s perfect score of 100 out of 100 is a reflection of its strong brand awareness, social buzz, likeability, usage, and loyalty. The brand’s commitment to excellence and its ability to evolve with the times has earned it a place among the world’s most respected spirits brands.
As Absolut continues to inspire and connect with new generations, it remains committed to its core values of imagination, inclusion, and creativity. Here’s to the spirit of innovation that defines Absolut – cheers to the future!
