Brand and growth consultancy MOMENTRA has launched in Singapore, founded by June Chow, former Samsung marketing head. Aiming to help organisations bridge strategy and execution, MOMENTRA uses its Momentum Compass framework to align brand, culture, and growth. The consultancy focuses on Southeast Asia, serving clients across technology, finance, and lifestyle sectors.
Singapore has a new player in the brand and growth consulting space — MOMENTRA, a consultancy dedicated to helping organisations transform strategic intent into sustainable growth. Founded by June Chow, a seasoned brand and communications leader with experience across Samsung, LEGO, Heineken, and AirAsia, MOMENTRA officially opened its doors in Singapore this week.
The launch marks a new chapter for Chow, who has spent nearly two decades shaping brand narratives and communication strategies for some of the world’s most recognised brands across the Asia-Pacific region. With MOMENTRA, she now seeks to support founders, SMEs, and leadership teams in bridging what she calls “the gap between thinking and doing.”
From Strategy to Execution
At the core of MOMENTRA’s philosophy lies a single mission — to help organisations move from strategic clarity to market resonance. Its proprietary framework, The Momentum Compass, serves as the foundation for this journey. Designed to guide businesses from vision to aligned execution, the framework ensures consistency across brand, culture, and commercial performance.
“Many organisations don’t struggle from lack of ambition, but from lack of clarity,” Chow said in the launch announcement. “When positioning is unclear and direction is vague, teams move without alignment, messaging fragments, and growth becomes episodic. MOMENTRA exists to turn vision into aligned, consistent execution.”
Her approach is built on years of observing how strategy often stalls at the planning stage. “Campaigns fade. Momentum lasts,” she added. “Our success metric is simple — teams that operate with clarity, communicate with conviction, and grow with consistency.”
A Founder with Regional Experience
MOMENTRA’s launch follows Chow’s departure from Samsung Singapore, where she served as head of corporate marketing for four years. During her tenure, she led brand strategy, corporate reputation building, and integrated communications across multiple markets.
Before Samsung, Chow was regional communications lead at AirAsia, overseeing brand management, crisis communications, and stakeholder engagement across the airline’s diverse regional operations. Her earlier roles also included work with global brands such as Heineken and LEGO, where she developed brand strategies that bridged creative storytelling with business performance.
In June, Chow announced her career transition on LinkedIn, sharing that she was taking time to “reset, reflect, and realign” her focus for future growth. “After years of running large-scale campaigns and leading communication strategies for multinationals, I wanted to build something that helps others move with purpose and momentum,” she reflected.
The MOMENTRA Method
MOMENTRA is designed as a hybrid consultancy model, combining strategic advisory with hands-on implementation. Its services include brand clarity workshops, narrative development, and fractional communications support, catering to organisations looking to scale efficiently without losing strategic focus.
The consultancy’s The Momentum Compass framework operates as both a diagnostic and activation tool — helping leaders identify their strategic North Star, align internal culture, and build sustainable brand resonance.
Chow said the consultancy’s value lies in its ability to “translate strategy into rhythm.” She added, “We want to help leadership teams connect their big ideas to everyday action. It’s about creating the structures, language, and clarity that keep teams moving forward — not just once, but continuously.”
Focus on Southeast Asia — with Eyes on North Asia
Though headquartered in Singapore, MOMENTRA’s reach already extends across Asia-Pacific, with a focus on Southeast Asia markets — particularly Malaysia, Indonesia, Vietnam, and of course, Singapore itself.
“These markets share high growth potential and distinct challenges around digital transformation, brand clarity, and scaling culture — which align well with our strengths,” Chow told MARKETING-INTERACTIVE.
The consultancy also sees emerging opportunities in North Asia, including China, Taiwan, and Hong Kong. Chow plans to engage with brands in these regions as strategic opportunities arise, especially those seeking to balance rapid innovation with sustainable brand development.
Early Momentum and Market Response
Since its quiet build phase earlier this year, MOMENTRA has been in active discussions with organisations across technology, financial services, consumer lifestyle, and professional services. The consultancy’s early focus has been on validating market needs, refining frameworks, and collaborating with selected founders and leaders to enhance value delivery.
Industry insiders note that MOMENTRA’s positioning — at the intersection of brand strategy, organisational alignment, and growth consulting — fills a growing gap in the market. As companies across Asia grapple with post-pandemic restructuring, remote culture challenges, and the fast pace of digital disruption, there is renewed demand for partners that can integrate both vision and execution discipline.
“Many leaders today know where they want to go but are less clear on how to get everyone aligned on that journey,” Chow explained. “That’s where we come in — to help define, articulate, and activate that direction across every touchpoint.”
Bridging Strategy, Culture, and Growth
One of MOMENTRA’s distinguishing aspects is its focus on aligning internal culture with external brand expression — a challenge that many fast-scaling organisations face. By integrating brand-building with team alignment, the consultancy aims to make growth not just a marketing outcome, but a cultural discipline.
“Our work goes beyond crafting brand stories,” Chow said. “It’s about ensuring the people inside the company are equally aligned with that story — that they live it, communicate it, and move in sync with it.”
This holistic approach, she believes, creates sustainable growth that lasts beyond campaigns or quarterly goals. “True momentum isn’t about speed; it’s about direction and consistency,” she noted.
With its Singapore launch, MOMENTRA joins a new generation of consultancies focused on growth with purpose — combining strategic depth with practical execution. The company plans to continue expanding its client base across Asia and further develop its proprietary tools for leadership alignment and brand growth.
For Chow, the journey has come full circle — from leading brand strategy for multinational giants to helping others find their own momentum. “This is a culmination of everything I’ve learned — from the power of clear storytelling to the discipline of strategic growth,” she said.
As businesses across the region navigate new frontiers of digital transformation and market complexity, MOMENTRA’s arrival offers a timely reminder: clarity is the new competitive advantage.
In Chow’s words — “Every organisation has ambition. What it needs is alignment. MOMENTRA exists to make sure that alignment leads to lasting momentum.”
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