Cetaphil India has launched its Gentle Exfoliating SA Range with Sara Tendulkar as its new face. Known for her expertise in mindful skincare and nutrition, Sara leads a digital campaign promoting gentle, science-backed skincare. The brand aims to empower Indian consumers to embrace healthy skin with confidence and care.
India has unveiled its Gentle Exfoliating SA Range, with Sara Tendulkar as its brand face, marking a strategic move to blend dermatological science with conscious skincare advocacy. The brand has rolled out a digital-first campaign featuring Tendulkar, highlighting mindful beauty choices rooted in expertise and authenticity.
Known for her academic background in clinical and public health nutrition and her growing voice in the wellness space, Sara brings more than celebrity appeal — she brings credibility. Her alignment with the brand’s ethos of gentle yet effective skincare makes the partnership a deliberate and meaningful collaboration, especially in a cluttered beauty market where skin sensitivity is a rising concern.
Speaking on the launch, Raghvendra Sadashiva, managing director, Galderma India, emphasized Cetaphil’s continued focus on science-led care. “At Galderma, our purpose is advancing dermatology for every skin story. For decades we have combined science, innovation, and dermatological expertise to address diverse skin needs with credibility and care. The launch of the new Cetaphil Gentle Exfoliating SA Range reflects this commitment: bringing science-backed solutions that are both effective and gentle, tailored to the realities of Indian skin.”
Welcoming Sara Tendulkar to the campaign, he added, “Her authenticity and strong resonance with today’s generation makes her the perfect partner to carry forward our message of confidence through gentle, science-backed skincare. Together, we aim to empower individuals to embrace their unique skin stories with pride.”
With an emphasis on skin barrier safety and controlled exfoliation, the new range addresses the growing demand for formulations that deliver results without harshness. The digital campaign mirrors this sensibility — projecting calm confidence over instant perfection — a shift that resonates with modern consumers seeking informed, respectful care for their skin.
Through this collaboration, Cetaphil is aiming not just for visibility, but for deeper trust — powered by science, and voiced by someone who lives its values.
