KidsCan and Droga5 ANZ, part of Accenture Song, have joined forces to create a powerful new awareness campaign, Boy Walking, shining a light on the 157,000 children living in material hardship across Aotearoa.
New Zealand’s children charity, KidsCan, believes every child deserves to be warm, dry, and ready to learn. So as part of the campaign, KidsCan has dressed the landmark Auckland sculpture, Boy Walking, in a KidsCan jacket and shoes. Keeping him warm and dry for Spring, and showing the struggle faced by children who go without the basics every day. Droga5 ANZ led the creative development of the initiative, transforming a public artwork into a poignant symbol of childhood resilience.
Created by New Zealand-born and internationally acclaimed artist Ronnie van Hout, Boy Walking stands 5.6 metres tall and depicts a child striding confidently through Potters Park. Van Hout describes the work as representing a confident young person in a moment of transition and movement – someone always learning and moving forward.
The striking installation will be live in Potters Park, Auckland until 19th October, accompanied by PR coverage, outdoor, and social activity to drive nationwide awareness and donations. So far this year, the charity has provided over 38,000 pairs of shoes and 58,000 jackets to children around New Zealand – but the need keeps growing. Currently 58 schools are on the waitlist for support.
KidsCan Charitable Trust appreciates Boy Walking artist Ronnie Van Hout and Auckland Council for supporting this initiative.
To donate visit: www.kidscan.org.nz
Julie Chapman, KidsCan CEO and Founder, says – “Boy Walking is a symbol of resilience and hope. By dressing him in KidsCan clothing, we want to remind New Zealanders that too many children are still missing out on the essentials most of us take for granted. A small monthly donation can make a huge difference – helping us reach more kids who need our support.”
Damon Stapleton, Chief Creative Officer, Droga5 ANZ, says – “Boy Walking has always captured public attention. Now, dressed in a KidsCan jacket and shoes, he’s walking on behalf of the thousands of children who face hardship daily. His size reflects the scale of the issue, making it impossible to ignore.”
- CAMPAIGN CREDITS:
- Client: KidsCan
- CEO and Founder: Julie Chapman
- Chief Operating Officer: Lisa Andrews
- Individual Giving Marketing Manager: Leigh Jeffs
- Media and Communications Manager: Laura King
- Creative Agency: Droga5 ANZ, part of Accenture Song
- NZ Lead of Accenture Song, CEO of Droga5 Aotearoa: Storm Day
- Chief Creative Officer: Damon Stapleton & Barbara Humphries
- Executive Creative Director: Christie Cooper & James Conner
- Senior Art Director: Erin Clarke
- Senior Copywriter: Kat Menary
- GM & Executive Producer: Rosie Grayson
- Integrated Producer: Callum Crabb
- Design Lead: Lucinda Fortescue-Hansen
- Group Business Director: James Allan
- Media Agency: OMD
- Head of Planning: Chrissy Payne
- Account Manager: Andy Vernon
- Production Company: The Supreme Group
- Design, full production & install of Boy Walking
- Production Company: The Post Office
- Content and OOH Imagery
