Schneider Electric, a global leader in the digital transformation of energy management and automation, has unveiled the festive edition of its ‘Bring Home the Smart’ campaign. Celebrating the joy and spirit of the season, the campaign encourages consumers to make every home upgrade a smart one—seamlessly merging tradition with cutting-edge innovation.
In India, festivals are synonymous with shopping, home renovations, and welcoming new products that bring happiness and prosperity to households. Schneider Electric is tapping into this festive energy, highlighting how smarter upgrades can enhance everyday living. From Miluz Zeta switches with AQI indicators that promote healthier homes, to Miluz Zeta Voltage Surge Protectors that safeguard appliances, USB A+C chargers for effortless connectivity, and the Wiser Smart Home Automation range for a more connected and energy-efficient lifestyle—the campaign empowers consumers to create homes that are not just stylish and warm, but truly intelligent.
Speaking on the launch, Rajat Abbi, Vice President, Marketing, Schneider Electric India, said, “Festivals in India are about new beginnings and creating joyful experiences with our loved ones. Through this campaign, we are bringing to life our belief that every upgrade in the home can be meaningful when made smarter. From stylish switch designs that complement festive renovations to automation solutions that add ease and efficiency, we are here to make homes more comfortable, connected, and ready for the future. We want consumers to see that technology can truly elevate the way they celebrate and live.”
The original campaign “Bring home the smart” was given a festive twist with the launch of three films that capture how technology can make everyday living smarter. The campaign is being amplified across all major cities through various marketing touchpoints. The company is also strengthening its e-commerce presence to provide consumers with a seamless buying journey, making it easier than ever to upgrade their homes during the festive season.
Detailing about the campaign, Sumati Sahgal, Vice President, Retail, Schneider Electric India stated, “Festivals in India are a time for families to come together and celebrate traditions filled with joy. Our ‘Bring Home the Smart’ campaign embodies this celebration by showcasing how integrated smart technologies can transform our living spaces into efficient, convenient, and secure environments. We firmly believe technology should improve quality of life while enhancing the way people honour their traditions. Smarter homes are a present-day reality, enhancing our everyday lives in countless ways. This campaign aims to make smart living accessible and meaningful for every Indian household during this festive season and beyond.”
The festive edition of ‘Bring Home the Smart’ campaign is not only about smart home solutions but also about aligning with the aspirations of modern Indian households. By reaching in-market audiences and expanding relevance among consumers who are upgrading appliances or refurbishing their homes this season, Schneider Electric continues to bridge tradition with innovation. This festive edition ‘Bring Home the Smart’.
