TECNO, the AI-powered technology brand known for pushing boundaries, proudly announces the renewal of its global partnership with multi-hyphenate superstar Lay Zhang, continuing a successful collaboration that began in 2024. This renewed alliance marks not just a continuation, but an evolution—TECNO and Lay will now team up on a wider range of bold, creative initiatives designed to inspire and connect with the brand’s ever-growing youth audience worldwide.
A powerhouse in music, film, and fashion, Lay Zhang is one of Asia’s most influential pop culture icons. From his early rise as a member of global K-pop sensation EXO in 2012 to his celebrated solo career, Lay has consistently redefined what it means to be a modern artist. His unwavering dedication, fearless ambition, and passion for his craft have earned him global acclaim—whether through award-winning music, standout acting roles like the 2023 Chinese thriller No More Bets, or his record-breaking 2024 world tour Grandline 4: STEP.
Lay’s drive to break creative boundaries aligns seamlessly with TECNO’s bold ethos and its “Stop at Nothing” mantra. Just as Lay continues to chase excellence, TECNO continues to innovate—merging technology with emotion, design with function, and vision with impact.
Beyond the spotlight, Lay also nurtures emerging talent through his entertainment agency, reflecting TECNO’s mission to empower the next generation through access to meaningful technology. Together, the partnership is a celebration of possibility—one where dreams meet drive, and ambition meets action.
With his infectious positivity and relentless pursuit of growth, Lay Zhang perfectly embodies the spirit of TECNO users around the world. As this exciting partnership enters a new chapter, one thing is certain: the journey ahead will be nothing short of extraordinary.
“We love working with Lay because his spirit fits with ours. He understands our ambition to empower young people with technology, helping them to create opportunities, seize success and achieve a brighter, better future. He embodies the ‘Stop at Nothing’ ethos we champion,” said Laury Bai, TECNO’s Chief Marketing Officer.
Lay Zhang said he is thrilled to continue in his role for TECNO. “TECNO’s approach aligns with my quest for aspiration and creation. I’m absolutely delighted to be working with TECNO and can’t wait to share the projects we’ve got coming up.”
In addition to collaborations around brand spirit, product promotion, concert tour support and fan engagement, TECNO and Lay will join forces to create exciting content for digital and social media-savvy consumers. Recognising that music is a universal language that connects the world, Lay and TECNO will also explore shared opportunities to bring the magic of Chinese Pop music and Afrobeats to international music lovers by creating thrilling new rhythms.
As Global Brand Ambassador, Lay will showcase TECNO’s AI-enhanced POVA series, a product line renowned for its refreshing trendy design, long battery life, and gaming capabilities. With their cool, sleek, and dynamic designs, POVA products deliver a smooth entertainment and gaming experience, which Lay said he is keen to share with his followers.
Together, TECNO and Lay Zhang share a commitment to inspire and empower global consumers to get creative, express themselves and pursue their passions.
