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Thursday, February 22, 2024

8Bit Creatives Partners Rooter

8Bit Creatives, the foremost gaming influencer talent management agency in India, has joined forces with Rooter, the nation’s largest gaming and esports content platform, to bolster the Gaming Creator Economy in India. This collaboration will feature prominent gaming influencers, PC gamers, and GTA roleplay creators from 8Bit Creatives, including Tanmay Singh (ScoutOp), Parv Singh (Regaltos), Raj Varma (Snax), Salman Ahmad (8Bit Mamba), and Mithul Nayak (8Bit Binks), streaming and curating captivating content on the Rooter platform.

By combining the expansive reach of 8Bit Creatives’ creators with Rooter’s distribution and monetization solutions, the partnership aims to significantly enhance access to diverse and engaging gaming content for audiences nationwide. Concurrently, the partners will explore various avenues for brands and advertisers to deeply engage with India’s passionate gaming community.

Animesh Agarwal aka 8Bit Thug, Founder & CEO, 8Bit Creatives, expressed the significance of the partnership with Rooter for the Indian Esports industry. He stated, “Our collaboration with Rooter will act as a catalyst for the sustained growth of India’s gaming creator economy. We are excited to bring our gaming influencers and creators to a platform that shares our vision for excellence in gaming content as well as the prosperity of the community. Together, we aim to create an immersive and unparalleled gaming experience for millions of fans across the nation.”

Gaming is now the top entertainment choice and source of social connection for India’s young demographic, attracting both endemic and non-endemic brands eager to connect with this audience. Industry leaders like 8Bit Creatives and Rooter have been building multiple brand solutions on the back of engaging content experiences. Investing in strengthening them will also be a cornerstone of this collaboration.

Underlining the shared focus behind the partnership, Dipesh Agarwal, Co-Founder and COO, Rooter said “8Bit Creatives shares our strong drive to unlock massive growth opportunities for the Indian Gaming ecosystem and we are excited to collaborate with a partner like them. We’ve been facilitating multiple monetization opportunities for creators through partnerships with ~100 brands, fan donations, and more. With this collaboration, we will be working closely with the 8Bit Creatives team to elevate value creation for the creator community. We also aim to develop innovative marketing playbooks and solutions at the intersection of gaming, content, pop culture, and social media, which will establish new operating benchmarks for the ecosystem.”

According to Niko Partners’ ‘India Games Market’ report, India’s video game market is the fastest growing by gamers and revenue and the number of gamers across all platforms in India is forecast to reach 641.2 million in 2027, growing at a 5-year CAGR of 10.1%.

The association between 8Bit Creatives and Rooter promises to usher in a new era of high-quality content, engagement, and an overall enriched gaming experience for fans


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