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Monday, February 26, 2024


Mediabrands partners Affle’s Mediasmart

Mediabrands is joining forces with Affle’s self-serve mobile programmatic platform in Indonesia to bring Mediasmart’s programmatic platform to Mediabrands’ advertisers and bolster its offerings for data-driven programmatic advertising in a rapidly growing market. Talking about the partnership, Dennis Wong, Technical Adviser, Reprise Indonesia, Mediabrands, said: “Indonesia is emerging as a dominant mobile advertising market in Southeast Asia. We at Mediabrands have always been at the forefront of offering the best of data and technology platforms to our advertisers. Through this partnership with an industry leader like Mediasmart, our offerings are now significantly strengthened. With the online and offline consumer journeys getting increasingly integrated, we are confident of the holistic audience targeting and superior-tech capabilities of Affle’s Mediasmart platform that will drive deeper user engagements and greater ROI for our advertisers.”

Madan Sanglikar, Co-Founder and Managing Partner, Affle Southeast Asia, added: “We have always enjoyed a great partnership with Mediabrands in Indonesia and are excited to grow that further with this new announcement. We see forward-looking top agency groups as great enablers for driving greater data-driven programmatic advertising adoption and are excited to have signed up with Mediabrands as one of our key partners for this platform in Indonesia.”

Sandipkumar Gupta is Route Mobile Chairman

Sandipkumar Gupta, Co-Founder, Route Mobile.

Sandipkumar Gupta, Co-Founder of Route Mobile, has been named Chairman (Non-Executive, Non-Independent) and Arun Gupta Additional Director (Non-Executive Independent) on the Board of Directors effective November 19, 2020. Speaking about the appointment, Chandrakant Gupta, his predecessor and Member of the Board of Directors, said: “It has been a great honour to have served as Chairman on Route Mobile’s Board of Directors. I am incredibly proud of our accomplishments over the past decade and a half, and I am confident in our future and in Sandipkumar Gupta’s leadership as we continue to grow and expand our impact.”  

Talking about the development, Rajdipakumar Gupta, Managing Director and Group Chief Executive Officer, Route Mobile Limited, said: “This is a significant moment in the history of our organization and I’m deeply grateful to Chandrakant Gupta for his vision, dedication, and passion in enabling us to achieve and exceed our organizational goals. I’m equally excited at the appointments of Sandipkumar Gupta as Chairman and  Arun Gupta as an Independent Director on the Board and look forward to their strategic vision for Route Mobile, which will be critical to our ability to scale newer heights.”

Gaurav Verma steps down as Zomato CMO

Gaurav Verma

Gaurav Verma, Chief Marketing Officer, Zomato, has stepped down. Speaking about his journey at Zomato, Verma said: “An epic adventure over the last couple of years. A super steep learning curve with some amazing highs. Met some of the brightest, committed and creative people along the way. Was a moment of pride to be up on the Z website as ‘one of the folks you might work with’. Will always be cheering on from the side! Super excited about the next journey, but more about that shortly.” Verma is an award-winning marketeer and business head with several years of experience with iconic brands, categories, and startups. Prior to joining Zomato, he worked with PepsiCo for almost a decade as Senior Brand Manager. Over the years he has also worked with Tata Tea Limited, Lenovo, and ITC Foods.

PROSE wins branding & PR mandate for Virescent Infrastructure

Prose Integrated, a new generation communications firm offering integrated solutions in public relations, digital, and social media, and advertising, has won the branding and PR mandate of KKR’s new renewable energy platform in India — Virescent Infrastructure. Prose will provide end-to-end solutions from creating a brand identity to engaging conversations in mass media. The brand imagery imagined by the team at Virescent Infrastructure and PROSE seeks to embody the transformation in India’s energy landscape with regard to green energy.

Sanjay Grewal, Executive Director & CEO, Virescent Infrastructure, said: “We are committed to deploying growth capital responsibly for creating long-term and sustainable investment opportunities in Indian renewable energy assets. We wanted the core of the brand Virescent to depict this commitment for transparency, good governance and deep responsibility to investors needs and interests. The team at PROSE provided valuable inputs and insights for building the brand since inception.” Talking about the brand imagery, Setu Shah, CEO of Prose Integrated, said: “We are delighted to create an identity for Virescent which represents modernization and progress, yet one seeped in the Indian tradition, culture and value system. After successfully partnering with Exchanges, Stock broking firms, Trade Associations and NBFCs, signing up Virescent Infrastructure signals a new growth trajectory for PROSE in the Private Equity ecosystem. It was a wonderful experience to launch the brand.”

Tata Sky Binge collaborates with CuriosityStream

CuriosityStream, a media and entertainment company, and Tata Sky Binge have come together to bring thousands of hours of documentary films and series to Tata Sky subscribers. Pallavi Puri, Chief Commercial and Content Officer, Tata Sky said: “CuriosityStream is globally renowned for its unique offering. We wanted to bring the most compelling factual content to our OTT and linear TV subscribers across genres like science, history, space, technology and many such subjects that have an enviable fan following in India. This kind of a coveted library adds another dimension to our content catalogue, and we are very proud of this association.”

Speaking about the strategic tie-up, Bakori Davis, Managing Director and Head of International Distribution for CuriosityStream, said: “CuriosityStream shares Tata Sky’s commitment to bringing viewers the highest quality content wherever and whenever they want to experience new adventures and discover the world’s most fascinating people, places, and stories. We look forward to partnering with Tata Sky to introduce CuriosityStream to new viewers throughout India and to grow our company’s reach in this dynamic media market.”


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