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Monday, February 6, 2023

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L&K Saatchi & Saatchi names Hindol Purkayastha as Head of North & East

L&K Saatchi & Saatchi’s North and East has announced the appointment of Hindol Purkayastha as Business Head and EVP. He will be based out...

Ayatiworks bags digital mandate for Mantovanibenne

Ayatiworks, a Chennai-based digital marketing agency, has recently won the digital marketing mandate for MBI Group, which designs, manufactures and markets the MBI brand,...

News Around the globe

  • LingoAce, the leading Chinese learning platform for young students, partnered with F5 and Golden LA to promote Chinese learning to the world. They launched a film starring Chinese-American NBA superstar and UNICEF ambassador Jeremy Lin. Jeremy, who encapsulates both Western and Eastern worlds, graduated from Harvard and has long been passionate about charity, and the growth and personal development of the youth. 
  • Created by FCB SHOUT – who was named Spritzer Malaysia’s agency on record in 2021 – the campaign centres around the refreshed design’s “New Look, New Purpose” and kick-starts with a film that showcases the iconic bottle’s transformation and, more importantly, the purpose behind the momentous change.

Russell Barrett joins TBWA/India as chief creative experience officer

Russell Barrett has joined TBWAIndia as their chief creative experience officer, a position that was newly created for the Indian market by the New York-based advertising...

Daraz Bangladesh names Talat Rahim as Chief Marketing Officer

Country's leading e-commerce marketplace Daraz Bangladesh has announced the appointment of Talat Rahim, as the new Chief Marketing Officer (CMO). With over 17 years of marketing...

Colenso BBDO & Ogilvy India Named on Best and Bravest Creative Agencies List

Contagious has released the 2023 Contagious Pioneers, the annual list of the agencies “setting the standard for creative excellence in marketing.” Two agencies from the Asia-Pacific...

Video of the Day

In its latest TVC, Times Internet-owned Magicbricks says that it not only provides 15 lakh plus property listings but also 15 plus services that can help make a house a home. 

TOP CREATIVE WORKS

#HarGhoontMeinSwag

Client: Pepsi

Ubisoft - Découvrez l'île de Yara

Client: Ubisoft

ikea- #wonderfuleveryday

Client: IKEA

#ShineBrighter

Client: Zeya By Kundan

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Ayatiworks bags digital mandate for Mantovanibenne

Ayatiworks, a Chennai-based digital marketing agency, has recently won the digital marketing mandate for MBI Group, which designs, manufactures and markets the MBI brand, symbol of unrivalled quality and unique expertise. Ayatiworks will work on enhancing the overall brand presence of MBI Group across the web and social media channels. As part of the mandate, the agency will be responsible for creative content creation and data-led social media campaigns. The firm will make sure that the brand achieves market leadership by increasing exposure and putting in place a strong brand plan. The agency’s job includes monitoring consumer interest and assisting the brand in opening up a discussion across all available integrated marketing channels. Talking about the association, Jacopo Mantovani, Sales and marketing head...

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Marketing

Branding

Brands Celebrating 74th Republic Day

Here's how brands celebrated the 74th Republic day View this post on...

The NEW Shop names Rajkummar Rao as brand...

The NEW Shop, the convenience retail company has appointed Bollywood actor Rajkummar Rao as the brand ambassador. In a...

POCO India names Hardik Pandya as brand ambassador

POCO, one of India’s consumer technology brands, today announced star Indian cricketer Hardik Pandya, as its brand ambassador. As...