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Monday, July 4, 2022

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Social Beat Wins Digital Mandate for Beyond Water

Beyond Water, a D2C brand that offers hydration solutions, has partnered with Social Beat, India’s fastest-growing independent digital marketing company, to scale its revenue...

PokerBaazi.com rolls out new brand campaign featuring Shahid Kapoor

PokerBaazi.com HAS launched its new brand campaign ‘You Hold the Cards’ featuring their brand ambassador Shahid Kapoor. Conceptualised and executed by Wieden+Kennedy, the campaign...

News Around the globe

  • Cheil Worldwide enjoyed a good showing at Spikes Asia this year with 10 Spikes including a Gold, a Creative Data Spike, three Silvers, and five Bronzes. In the special awards, Cheil Worldwide Hong Kong won Hong Kong Agency of the Year.
  • Apple has suspended its App Store advertising business in Russia. Under the new policy announced today, developers are no longer able to place ads in search results on the App Store in the country. The brand had already stopped selling its products in Russia.
  • The Asia Pacific Tambuli Awards 2022 has revealed the members of the Corporate Purpose Executive Jury. The jury will be headed by Margot Torres, Managing Director at McDonald’s Philippines.

Moj unveils live video streaming platform Moj LIVE

Marking two years of its inception, Moj has announced the launch of Moj LIVE, a live video streaming platform that enables creators to authentically showcase their talent and...

Zee Studios Takes The Phygital Route to Box Office Success for ‘RashtraKavach Om’

RashtraKavach Om, one of the most awaited action movies of 2022, is finally out in theatres and getting an overwhelming response from the audience. Marketed in...

Nykd by Nykaa taps Bhumi Pednekar as brand ambassador

With the aim of vocalizing the conversation on lingerie and boldly discussing about the most comfortable piece of clothing, Nykd by Nykaa has roped Bhumi Pednekar...

Video of the Day

In its latest TVC, Times Internet-owned Magicbricks says that it not only provides 15 lakh plus property listings but also 15 plus services that can help make a house a home. 

TOP CREATIVE WORKS

#HarGhoontMeinSwag

Client: Pepsi

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Client: Ubisoft

ikea- #wonderfuleveryday

Client: IKEA

#ShineBrighter

Client: Zeya By Kundan

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PokerBaazi.com rolls out new brand campaign featuring Shahid Kapoor

PokerBaazi.com HAS launched its new brand campaign ‘You Hold the Cards’ featuring their brand ambassador Shahid Kapoor. Conceptualised and executed by Wieden+Kennedy, the campaign titled ‘You Hold the Cards’, aims to create awareness about poker as a skill-based sport. The campaign will go LIVE across channels including social media, OOH, and OTT amongst others. https://www.youtube.com/embed/3GtoA4meB0g Speaking on the campaign launch, Varun Ganjoo, Co-Founder and Marketing Director – Baazi Games said, “Poker is a sport, period. Poker is also a lot of fun. We are extremely thrilled with the launch of our campaign – “You Hold the Cards” and excited to have Shahid Kapoor as our flagbearer. The idea of this campaign is primarily to create awareness around poker as a skill sport which the...

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Marketing

Branding

Fujifilm India names Milind Soman as brand ambassador...

Fujifilm India has announced India’s fitness health and stylish icon, Milind Soman as their Healthcare, Wellness, and lifestyle brand...

Brands Celebrating World Environment Day

Brands all over are celebrating International Environment Day, check out theses social media posts of brands raising awareness for...

How do celebrity endorsements help start-up brands?- Piali...

-Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities "Shah Rukh Khan for Byju’s, MS Dhoni for Unacademy, Deepika...