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Wednesday, October 27, 2021

Latest News

Muscle & Strength India is Official Nutrition Partner of Odisha FC

Muscle & Strength India, a retailer of fitness supplements & nutritional products, has announced that they are the Official Nutrition Partner of Odisha FC...

Shyam Steel unfolds campaign with Olympic medallists Lovlina Borgohain & Manpreet Singh

Shyam Steel, producers and manufacturers of primary TMT Bars, launched their new TVC featuring Olympic medallists Lovlina Borgohain and Manpreet Singh. The new TVC is...

News Around the globe

  • BBDO Singapore bags 5 awards at Marketing Interactive’s MobEx Awards 2021 with Visa vertical videos campaign, ‘9×16’ Stores
  • London International Awards (LIA) has announced the shortlists for Health & Wellness and Health & Wellness craft and Pharma & Medical Craft
  • TBWA/Singapore launches a new global campaign for Singapore Airlines, its first since the beginning of the pandemic, marking a significant step forward for the airline industry’s path to recovery
  • United Nations Development Programme (UNDP) has announced the appointment of Wunderman Thompson Australia as lead digital experience agency in its upcoming global advocacy campaign
  • Ogilvy Malaysia has appointed Adrian Miller as Chief Creative Officer, replacing Kurt Novack

UNDP signs Wunderman Thompson Australia to head up Digital for Latest Campaign

United Nations Development Programme has appointed Wunderman Thompson Australia as lead digital experience agency in its upcoming advocacy campaign. The campaign looks to launch the first phase...

Vinod Cookware Puts The Spotlight on The Innovative SAS-Bottom Pressure Cookers in Its New TVC

Pioneers in making pressure cookers, Vinod Cookware launched a national television commercial highlighting the innovative and cutting edge, SAS-Bottom technology used in their pressure cookers. The...

Campus launches new shoes grooves and moves with their latest campaign conceptualized by The Womb

Campus is India’s largest sports and athleisure shoe brand known for their world-class quality & trendy designs. It is an aspirational brand especially for young adults....

Campaign of the Day

At Apple’s recent ‘Unleashed’ event, the brand opened with a new song created entirely with Apple sounds from the last 45 years. Artist-Producer A. G. Cook created the song from scratch using only iconic Apple sounds such as the computers turning on, an email whoosh, keyboard sounds, iPod click wheel, AirPods case closing and many others.

TOP CREATIVE WORKS

Vienna strips on OnlyFans

Client: Vienna

Ubisoft - Découvrez l'île de Yara

Client: Ubisoft

ikea- #wonderfuleveryday

Client: IKEA

#ShineBrighter

Client: Zeya By Kundan

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Advertising

Shyam Steel unfolds campaign with Olympic medallists Lovlina Borgohain & Manpreet Singh

Shyam Steel, producers and manufacturers of primary TMT Bars, launched their new TVC featuring Olympic medallists Lovlina Borgohain and Manpreet Singh. The new TVC is a continuation of their "Maksad Toh India Ko Banana Hai" campaign. The campaign aims to send across the brand message that winning is just the start of your journey and your dreams are achieved through a perfect balance of strength and flexibility just like Shyam Steel Flexi Strong TMT bars. The TVC has been created by Roadshow Films Private Limited and directed by Aritra Sen and Sourya Deb. https://youtu.be/yTunEuuyT6c Through this TVC launch, Shyam Steel, represents strength, flexibility, and faith of the masses with the thought process that steel is just an offering but building the nation is the larger...

Top 5 of the week

Media

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Marketing

Branding

Apple, Amazon & Microsoft Rank as the Top...

Interbrand has released its annual ranking of brands. While Apple remains the top brand according to the rankings,  Tesla...

Myntra launches a one-of-its-kind AI powered in-depth Skincare...

This festive season Myntra is bolstering its beauty portfolio to innovatively engage its beauty consumers by guiding them on...

Chitrangda Singh celebrates women’s indomitable spirit with Myntra’s...

All About You (AAY), one of Myntra’s leading fashion brands for women, has launched an exquisite digital ad film...