Vithoba Healthcare, a trusted name in oral care, today announced the launch of its new campaign, “Har Smile Ek Jeet Hai” (#HarSmileEkJeetHai) on the occasion of World Smile Day. The campaign celebrates the universal power of a smile, positioning it as a moment of victory more than just joy and that as simple as an act it is, it deserves recognition and reward.
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At the heart of the initiative lies a simple philosophy: “A smile is priceless, and with Vithoba, it is also rewarding.” Through this campaign, Vithoba aims to go beyond the functional aspects of oral care and embrace the emotional outcomes i.e. confidence, happiness, and positivity that healthy smiles bring.
The campaign film captures spontaneous street interactions where unsuspecting individuals were surprised and celebrated for their smiles. With trophies and certificates, Vithoba turned ordinary moments into extraordinary celebrations, highlighting the extraordinary smiles of ordinary people and reminding us that every smile is a win.
The campaign has been conceptualised and executed by OktoBuzz, a brand consulting agency. It is being rolled out across digital and social media platforms, using a mix of wit and freshness to connect the rooted brand with the young and modern audiences.
With Har Smile Ek Jeet Hai, the brand reinforces its core values by showcasing that smiles are rooted in good health, radiate happiness that is naturally contagious, and deserve recognition in every form.
The campaign also marks a new chapter in Vithoba’s emotional branding journey. Moving beyond functional benefits such as strong teeth, fresh breath, and healthy gums, the brand that literally protects your smiles, shows you that it understands how precious it is as well.
Speaking on the campaign, Sudarshan Shende, Managing Director, Vithoba Healthcare, said: “Vithoba has always stood for oral health and wellness, but more importantly, we stand for the confidence and happiness that comes from a healthy smile. This campaign is a reflection of our purpose – to make every smile matter. By celebrating people and rewarding their smiles, we want to remind everyone that a simple smile can spread joy and positivity. World Smile Day gave us the perfect platform to live our values and connect with people in a refreshing and authentic way.”
Hemal Majithia, Founder and Chief Oktomind at Oktobuzz, shared: “At OktoBuzz, we believe that the most powerful campaigns are born at the intersection of creativity and human emotion. With this World Smile Day activation, our goal was to transform something as simple as a smile into a moment of celebration. By surprising people in their everyday lives and rewarding them for their joy, we created not just visibility for Vithoba, but an unforgettable experience that aligns the brand with happiness and positivity. Supporting Vithoba in this journey has been an exciting challenge in pushing creative boundaries and building meaningful connections with their audience.”
Founded in 2013 by Hemal and Neha Majithia, OktoBuzz is among the top 15 most effective agencies in India (as per the Effie Index). With expertise in helping brands find clarity with positioning, strategy, and specialized consulting. The consultancy has been pivotal in building brands and driving lasting digital impact for its clients.
OktoBuzz have been the shoulder in arms as strategic, digital and communication consultants to a variety of brands like CNN-News18, Citi India, Westside, Godrej Locks, Fittings and Architectural Solutions, Amazon Audible, CNBC-TV18, Satya Paul, Hamley’s India, HarperCollins India, ACCA India & Africa, Bath & Body Works, Aldo Shoes and authors Amish Tripathi and many more.
