Tonic Worldwide bags digital mandate for Greenply

Following a competitive multi-agency pitch, Tonic Worldwide, a leading digital-first creative agency, has been awarded the digital mandate for Greenply, a top-tier plywood brand known for its commitment to sustainability and environmental responsibility.

As Greenply’s digital partner, Tonic Worldwide will work to enhance the brand’s digital presence through a comprehensive range of services. The account will be managed from the agency’s Mumbai office.

Founded in 1994, Greenply Industries Limited is a leading Indian brand in interior manufacturing, specializing in high-quality plywood, decorative veneers, and Medium Density Fibre (MDF) boards. Greenply is renowned for its cutting-edge manufacturing techniques and technological innovations, consistently delivering products celebrated for their superior quality and craftsmanship.

Yatnesh Pandey, Vice President – Marketing, Greenply, commented, “We are delighted to partner with Tonic Worldwide as our social media agency. We are confident that their innovative approach and proven track record will deliver exceptional results for the brand. Our goal is to strengthen Greenply’s social media presence and connect deeply with our community. With Tonic’s expertise, we look forward to creating engaging social media experiences that resonate with our audience and drive our commitment to sustainability and superior craftsmanship.”

Speaking on the digital mandate, Unmisha Bhatt, Co-Founder and Chief Strategy Officer, Tonic Worldwide, said, “We are closely working with Greenply to enable them on their digital forward journey. As a low consumer involvement category brand, they are doing a fabulous job of building consumer interest and intent in the category with the branding initiatives. Digital plays the most important role in a consumer’s home building journey of dreaming about good designs, inspiration, research, connecting with experts, finding experts, etc., and we aim to empower the consumer in this journey with relevant category interventions on digital across touchpoints.”