Reliance Retail’s recently launched omni-channel beauty retail platform Tira has launched its first campaign themed ‘For Every You’ featuring Kareena Kapoor Khan, Kiara Advani and Suhana Khan.
The campaign films are set to an adaptation of evergreen hit Bollywood number ‘Roop Tera Mastana’, reworded as ‘Roop Mera Mastana’. It features the protagonists playing themselves in different situations. In every instance, they go with the flow joyfully, with one constant companion – Tira.
“The campaign aims to inspire self-expression and empower individuals to explore and express their authentic self, no matter where they are in their journey of discovering beauty,” informed an official statement.
The campaign will be seen across TV, OOH, print, digital, events, in-store activations and on-ground activities in the coming months.
Isha Ambani, Director, Reliance Retail Ventures, said, “We’ve received an overwhelming response to Tira beauty since our launch in April 2023. With Tira, we aim to break down barriers in the beauty and skincare category and democratise beauty for consumers across segments. We’re thrilled to welcome Kareena Kapoor Khan, Kiara Advani and Suhana Khan to the Tira family, and be part of our very first campaign, #ForEveryYou. This campaign is not just about beauty; it’s about embracing individuality and encouraging everyone to own their beauty choices. Together, they represent Tira’s brand promise and will inspire beauty enthusiasts across cultures and age groups to make Tira their preferred beauty destination.”
