TCS has promoted seasoned communications leader and former journalist Kritika Saxena to Head of Marketing for India. With over 20 years of experience across journalism, PR and brand strategy, she will lead TCS’s marketing vision and brand visibility in the Indian market. Saxena previously headed Corporate Communications at TCS for five years.
Tata Consultancy Services (TCS) has elevated seasoned communications leader and former journalist Kritika Saxena as Head of Marketing for India, marking a significant milestone in her professional journey across media, communications and corporate brand leadership. With more than 20 years of experience spanning newsrooms, corporate communication teams and marketing functions, Saxena steps into the new mandate at a time when TCS sharpens its focus on the Indian market, brand consolidation and customer engagement across fast-evolving business segments.
In her expanded role, Saxena has taken charge of steering TCS’s marketing strategy for India, strengthening brand visibility and ensuring unified messaging across the company’s diverse industry verticals. One of the world’s largest IT services, consulting and business solutions organisations, TCS sees India as both a strategic growth region and a brand-defining landscape. As digital transformation, AI-led innovation and sector-specific enterprise solutions shape the next decade of business in the country, the company is expected to deepen efforts to engage C-suites, enterprises, public-sector stakeholders and talent communities. Saxena’s role sits at the centre of this plan, anchoring how the brand communicates value and leadership in a rapidly competitive environment.
Saxena announced the news on LinkedIn, reflecting on the professional journey that has brought her from the world of journalism to the corporate sector. In her post, she described the elevation as both a privilege and a responsibility, acknowledging that her role now represents “a larger mandate” within the organisation. Looking back at her five-year stint at TCS, she expressed gratitude to senior leaders and colleagues for shaping her professional growth. The acknowledgement was also personal, underscoring her evolution from storytelling as a journalist to narrative-building and strategic communication for one of India’s most valuable brands.
Before taking charge of marketing, Saxena served as Head of Corporate Communications and Public Relations at TCS from December 2020 to November 2025. During this period, she managed brand reputation, internal and external communications, media engagement and thought leadership initiatives during a phase of industry-wide transformation. Her role coincided with TCS’s major global rebranding efforts, new business vertical launches, aggressive talent expansion, and the shift in workforce, customer behaviour and market sentiment during and after the pandemic. Colleagues describe her tenure as marked by clarity of messaging, collaborative leadership and a deep understanding of narrative sensitivities in a corporate environment where every statement can shape market and cultural perceptions.
Her journey into communications leadership, however, began long before she joined the corporate world. Saxena spent more than a decade at CNBC-TV18, one of India’s most influential business news networks, holding multiple roles with increasing responsibility. Her tenure included a year-long role as Deputy Chief of Bureau – Mumbai from April 2016 to April 2017, before being promoted to Chief of Bureau – Mumbai and South India from April 2017 to December 2020. In this position, she helped guide business reportage across India’s two most critical commercial regions, managing teams and editorial priorities while continuing to anchor high-impact business stories. Prior to these senior roles, she served successively as Special Correspondent, Principal Correspondent and Senior Correspondent between 2008 and 2016, covering corporate India, markets, policy and business leadership.
Earlier in her journalism career, Saxena worked as a Producer with BBC Worldwide in 2008 for the flagship programme India Business Report, contributing to production, research and editorial planning. Even before that, she built a diverse portfolio of reporting and writing assignments, holding a short position at Sanskriti Media and Entertainment from August 2007 to January 2008, writing for platforms including Deccan Chronicle, The Times of India, Mail Today, Free Press Journal and Yuva. She also worked as a freelance features writer for Bennett, Coleman & Co. Ltd. from November 2005 to January 2008, contributing to Downtown Plus, Mumbai Mirror, Times Ascent and Times Property across civic, lifestyle, health and public-awareness beats.
Adding to her multi-disciplinary exposure, 2007 saw Saxena briefly broaden her storytelling experience into audio-visual content creation, working as an Assistant Director with Adobe Entertainment India. In this role, she supported scripting, research and customised content development for short films, promotional videos and mobile-based pieces—skillsets that would later complement her ability to drive brand-centric content strategies in the corporate sector.
Her transition from journalism to corporate communications not only reflects an individual evolution but also highlights a broader shift in the industry, where media professionals increasingly move into brand-building roles, carrying with them a nuanced understanding of storytelling, public sentiment and message impact. Saxena embodies this trajectory, with her professional journey reflecting how business journalism can offer a strong foundation for corporate strategy and brand leadership. At TCS, her communications experience gave her the ability to balance corporate reputation-building with human-centric narratives in a workforce and market context where purpose, inclusivity and impact significantly influence brand identity.
The elevation to Head of Marketing for India positions Saxena at the helm of one of the most complex brand landscapes in South Asia. The Indian market for technology services is simultaneously aspirational, competitive and fast-growing, with digital transformation spanning not only enterprises but government services, public infrastructure, education, healthcare, finance and retail. TCS, a homegrown global success story, plays a leading role in this ecosystem. The brand’s marketing strategy is expected to weave together innovation, nation-scale partnerships and talent narratives—areas that will demand both creativity and strategic foresight.
Colleagues within the company underscore her sharp grasp of storytelling, her discipline in execution and her ability to bring together teams across business units. For the company, the elevation signals continuity and confidence, reinforcing that the next phase of brand building in India will be led by someone deeply familiar with TCS’s internal culture, market positioning and broader communications aspirations. For Saxena personally, the appointment mirrors a career built on versatility—where newsroom rigour, journalistic curiosity and brand stewardship have converged into a leadership mandate at one of India’s most recognisable companies.
As she steps into her new role, the expectations are high, but the opportunity is equally compelling. At the heart of her mandate lies the power to tell TCS’s story to a country that not only consumes technology but increasingly builds and exports it. It is a story of innovation, scale, transformation and opportunity. For Kritika Saxena, who has spent her career capturing stories of India Inc., the task ahead now is to shape how one of its largest and most influential enterprises tells its own.
