Licious has appointed Tanvi Gangwar as Associate Director – PR & Communications, bringing over 13 years of expertise in brand storytelling, reputation management, and communication strategy. Previously leading Corporate Communications, CSR, and External Affairs at Epigamia, Tanvi’s experience across consumer brands and digital-first companies is expected to strengthen Licious’ communication and outreach efforts.
Licious has strengthened its leadership team with the appointment of Tanvi Gangwar as Associate Director – PR & Communications, a move that signals the brand’s continued focus on shaping its narrative in an increasingly competitive consumer landscape. With more than thirteen years of experience spanning consumer brands, startups, and digital-first companies, Gangwar brings with her a nuanced understanding of communication strategy at a time when food-tech brands are redefining how they connect with audiences.
Her appointment comes at a moment when Licious, one of India’s most recognisable direct-to-consumer meat and seafood brands, is navigating a dynamic phase of expansion. Over the past few years, the company has evolved from a Bengaluru-based startup into a nationwide brand associated with freshness, quality, and seamless delivery. As competition intensifies and consumer expectations shift, strategic communication has become central to brand-building — not only in terms of storytelling but also in strengthening trust, transparency and recall.
Gangwar’s professional journey reflects the growing complexity of modern brand communication. Before joining Licious, she held the position of Head – Corporate Communications, CSR & External Affairs at Epigamia, a company that has built its reputation around innovative dairy and nutrition products. At Epigamia, she played a key role in shaping corporate reputation and leading stakeholder engagement, ensuring the brand’s voice remained consistent across external platforms. Her work spanned public relations, CSR initiatives, policy interactions and communication strategies that supported both expansion and innovation. This combination of responsibilities has prepared her for the multi-layered communication demands of a fast-scaling consumer brand.
Her understanding of digital-first storytelling and her experience in bridging corporate communication with consumer expectations makes her a strong fit for Licious, which has always positioned itself as a brand driven by quality and customer-centricity. The company has frequently used communication not just to promote its products but also to educate consumers on hygiene, sourcing, and the broader narrative of responsible food consumption. As the brand diversifies into new categories and markets, the ability to articulate these values becomes even more critical.
For a brand like Licious, which operates in a category where trust is paramount, public relations is more than image-building. It involves addressing consumer concerns, reinforcing quality standards, and building a long-term narrative around food safety and innovation. Gangwar’s appointment underscores the company’s commitment to strengthening this foundational layer. Her experience in handling external affairs and CSR also suggests a deeper focus on building relationships beyond immediate consumer circles — with stakeholders, industry bodies, and regulatory platforms.
Industry observers note that as Indian consumers become more conscious about the source and quality of their food, brands in the fresh food and meat sector are recognising the need for stronger communication frameworks. Transparency, clarity, and reliability are no longer optional; they are central to consumer loyalty. With rising competition from both established companies and emerging players, Licious’ investment in seasoned communication leadership signals its intention to remain ahead of the curve.
Gangwar’s move also reflects broader trends in the communications space. Over the past decade, PR has shifted from mere media relations to a strategic function that influences business decisions, brand identity, and consumer trust. The expertise required today spans digital platforms, crisis management, storytelling, influencer engagement, internal communication, and corporate diplomacy. Leaders who can navigate these overlapping dimensions are increasingly essential for companies operating in high-growth sectors.
Within Licious, Gangwar is expected to play a pivotal role in refining brand positioning, strengthening external communication, and shaping narratives that align with the company’s long-term vision. Whether it is forging deeper consumer trust, managing reputation amidst rapid scale, or driving engagement in an evolving food ecosystem, her leadership will contribute to the brand’s next phase of growth.
As Licious continues its transformation from a category disruptor to a mainstream national brand, the appointment of a seasoned communication strategist highlights its focus not just on scaling operations but also on shaping a strong, consistent, and credible voice. For Gangwar, the role marks an opportunity to contribute to one of India’s most influential consumer brands — and to help steer its narrative at a time when communication plays a decisive role in business success.
