Taboola Expands Long-Term Partnership with Microsoft, Reaching a Decade of Collaboration

Taboola, a global leader in performance-driven advertising, has marked a ten-year milestone in its partnership with Microsoft and is now strengthening this collaboration even further.

For years, Taboola has powered advertising across Microsoft’s digital ecosystem, serving ads on high-traffic platforms such as MSN, one of the world’s most-read news destinations, and Microsoft Edge, a leading AI-powered browser. Additionally, Taboola has been a key advertising partner across various Microsoft Windows experiences.

Now, this partnership is expanding to include Microsoft’s most widely used apps, such as Outlook and the Microsoft 365 productivity suite, bringing Taboola’s AI-driven advertising solutions to an even broader audience.

Taboola’s advanced AI-powered technology helps digital platforms, including websites, devices, and mobile apps, enhance monetization and user engagement. With this deepened integration, advertisers can tap into nearly 600 million daily active users across Microsoft’s ecosystem, all within brand-safe environments.

“Reaching a decade serving ads with an industry leader such as Microsoft is an incredible milestone,” said Adam Singolda, CEO at Taboola. “Our collaboration has been established for the long-term, and on Taboola’s ability to help Microsoft provide richer experiences on its immensely popular digital properties. As we expand to offer advertising on additional Microsoft properties, we’re giving advertisers even more access to trusted, premium destinations that reach people across all different parts of their day as they’re actively engaged.”