T-Series appoints Richa Vaidya as Deputy General Manager – Music Marketing, strengthening its brand and marketing capabilities. Richa brings 9+ years of experience in content strategy and digital marketing from JioHotstar, Yash Raj Films, and more, to drive music-marketing innovation at India’s leading music label.
T-Series, one of India’s leading music labels, has appointed Richa Vaidya as Deputy General Manager – Music Marketing, marking a significant move to enhance its brand and marketing capabilities in the music and entertainment space.
Richa brings a wealth of experience to her new role, having worked with prominent companies like JioHotstar, Yash Raj Films, and Everymedia Technologies Pvt. Ltd. Her impressive track record includes leading digital-first content marketing strategies for original web series, post-theatrical releases, and non-fiction formats.
At JioHotstar, Richa worked on high-profile campaigns, including the JioCinema Premium Launch, Vikram Vedha, Kaalkoot, and Murder in Mahim. Her contributions to Yash Raj Films’ blockbusters like FAN, Sultan, War, and Pathaan have also earned her recognition in the industry.
As Deputy General Manager – Music Marketing, Richa will focus on shaping T-Series’ marketing approach, enhancing brand engagement, and leveraging emerging entertainment trends. Her expertise in content strategy and digital marketing positions her well to drive innovation in music marketing at T-Series.
Richa expressed her excitement about joining T-Series, saying, “At T-Series, I look forward to enhancing my skills, learning, and growing in the ever-changing world of music to build the next era of entertainment marketing.”
Would you like to know more about Richa’s plans for T-Series or her experience in the music marketing industry?
