Associated Motorways (Private) Limited (AMW), a proud member of the Al-Futtaim Group, showcased its leadership in Sri Lanka’s automotive and motorcycle markets with the official unveiling of the all-new Suzuki Grand Vitara and the new Yamaha FZ-S FI at the prestigious Ceylon Motor Show 2025. The event, held recently at the AMW Display Stall, BMICH, was graced by distinguished international guests and dignitaries from Japan, UAE and Sri Lanka, highlighting the global importance of this milestone.
Mr. Jawahar Ganesh, Managing Director of AMW, welcomed everyone to the commencement of the unveiling ceremony, reaffirming the company’s dedication to innovation, customer-centricity, and its strong international partnerships.
Mr. Kamoshida Naoaki, Minister at the Embassy of Japan, accompanied by First Secretary Ms. Sachie Tanaka, graced the unveiling ceremony, symbolizing Japan’s esteemed support and further strengthening the partnership between Japan and Sri Lanka in the automotive industry.
Distinguished international guests from the Al-Futtaim Group were also present to mark this special occasion, including Mr. Paul Willis – President – Automotive, Mr. Dmitrii Bogatyrev – CFO – Automotive, Mr. Robert McAllister – MD – Developing Markets, Mr. Amr Diab – HR Director – Automotive, Mr. Paul Wagstaff – GM – Finance and Mr Jetson Daniel – GM – HR.
Speaking at the event, Mr. Jawahar Ganesh, Managing Director of AMW, stated: “This unveiling signifies AMW’s role as a link between Sri Lanka and the global automotive industry, and it goes beyond the launch of two exceptional vehicles. We are pleased to continue providing Sri Lankan consumers with innovation, quality, and cutting-edge technology through our longstanding partnerships with Nissan, Suzuki, Renault and Yamaha under the Al-Futtaim Group. AMW has consistently supported the formation of enduring partnerships with global leaders to provide significant value to Sri Lankan customers. This event demonstrates our unwavering dedication to excellence, innovation, and customer engagement.”
The Suzuki Grand Vitara SUV and Yamaha FZ-S FI, both representing state-of-the-art technology, elegant design, and advanced safety features catered to contemporary consumers, were formally unveiled during the ceremony. Additionally, AMW showcased a wide range of automobiles, such as the Suzuki Jimny, Suzuki Fronx, Suzuki Celerio, Nissan Magnite, and Yamaha motorcycles, providing visitors with a comprehensive understanding of the company’s extensive product line.
The Suzuki Grand Vitara represents a new generation of SUVs, seamlessly blending cutting-edge technology, bold design, and superior driving dynamics. Defined by its Futuristic Design Language, the Grand Vitara commands attention with a premium crafted chrome grille, sharp 3-point LED DRLs, signature tail lamps, and R17 precision-cut alloy wheels, reflecting power and sophistication from every angle.
Available in both Hybrid and Petrol variants, the Grand Vitara caters to diverse driving preferences.
The Grand Vitara Alpha+ (O) e-CVT offers advanced hybrid efficiency, combining petrol and electric power for exceptional fuel economy, a smooth, eco-friendly drive, and cutting-edge electric-hybrid technology.
Meanwhile, the Grand Vitara Alpha (O) 4WD AT embodies true adventure with Suzuki’s intelligent AllGrip 4WD system, available exclusively in the petrol variant, offering superior traction, control, and confidence across any terrain with four selectable driving modes: Auto, Sport, Snow, and Lock.
Inside, the Grand Vitara elevates comfort and convenience with a panoramic sunroof, ventilated seats, digital instrument cluster, cruise control, paddle shifters, and a PM 2.5 cabin air filter ensuring clean, refreshing air at all times.
The experience is enhanced with advanced features including a Head-Up Display, 360° View Camera, Wireless Charging Dock, and the intuitive SmartPlay Pro+ infotainment system for seamless connectivity on every journey.
Safety remains uncompromised, with six airbags, Tyre Pressure Monitoring System (TPMS), Hill Descent Control, Hill Hold Assist, and Suzuki’s reinforced TECT platform, providing comprehensive protection for all occupants.
With its perfect blend of style, innovation, and capability, the Suzuki Grand Vitara is built to empower you to rule every road, your way.
The Yamaha FZ-S FI is a next-generation motorcycle that strikes the perfect balance between performance, efficiency, and everyday practicality. Equipped with Yamaha’s advanced Blue Core engine technology, it delivers smooth acceleration, excellent fuel economy, and reduced emissions, ensuring a refined and eco-friendly ride.
With its bold, muscular stance, dynamic front cowl, LED headlamp, and aerodynamic body lines, the FZ-S FI embodies modern street style and aggression. Safety and control come standard with disc brakes supported by a Single Channel ABS, tubeless tires, and a robust suspension system built for both urban commutes and long rides.
Comfort is enhanced through an ergonomically designed seat and a fully digital instrument cluster, while Yamaha’s engineering excellence guarantees low maintenance and lasting reliability.
The Yamaha FZ-S FI, a stylish, versatile, and technologically advanced motorcycle built for riders who demand performance with confidence.
The launch during Ceylon Motor Show 2025 commemorates AMW’s decades-long legacy of trust, innovation, and customer care, in addition to highlighting the company’s ongoing market leadership. AMW’s leadership in Sri Lanka’s mobility industry is further reinforced by the event’s strong global reach and media participation. It also shows how confident AMW is in Sri Lanka’s economic prospects. AMW and the Al-Futtaim Group are still dedicated to making more investments and helping Sri Lanka achieve long-term prosperity because the nation is on a path of recovery and sustainable growth, supported by stable policies, a resilient business environment, and an expanding pool of skilled professionals.
Image Caption- Associated Motorways (Private) Limited (AMW) unveiled the all-new Suzuki Grand Vitara and Yamaha FZ-S FI at the Ceylon Motor Show 2025 at BMICH, in the presence of Mr. Kamoshida Naoaki, Minister at the Embassy of Japan, Mr. Jawahar Ganesh, Managing Director of AMW, and Mr. Paul Willis, President – Automotive, Al-Futtaim Group, reaffirming AMW’s leadership in the automotive and motorcycle sectors.
About AMW and Al-Futtaim Group
Founded in 1949, Associated Motorways (Private) Limited (AMW) is one of Sri Lanka’s most respected conglomerates, representing globally renowned automotive and mobility brands. As part of the Al-Futtaim Group, AMW continues to deliver innovation, trust, and unmatched service to Sri Lankan customers through its automotive, motorcycle, tyre, lubricant, and after-sales solutions.
AMW is proud to be a member of the Al-Futtaim Group, one of the most respected and diversified conglomerates in the Middle East, with a presence in over 20 countries. This global network allows AMW to bring international standards, modern technology, and world-class practices to Sri Lanka. With over 76 years of local heritage, AMW combines global strength with deep Sri Lankan roots, delivering products and services built on trust, consistency, and excellence.
