Spotify has named Tanmaya Trivedi as Director of Sales, a role focused on driving revenue, strengthening advertiser partnerships, and expanding the platform’s commercial presence in India’s fast-growing digital audio market. With deep expertise in digital media and sales strategy, Trivedi will lead efforts to deliver impactful, data-driven advertising solutions and boost market engagement.
Spotify has named Tanmaya Trivedi as Director of Sales, a role focused on driving revenue, strengthening advertiser partnerships, and expanding the platform’s commercial presence in India’s fast-growing digital audio market. With deep expertise in digital media and sales strategy, Trivedi will lead efforts to deliver impactful, data-driven advertising solutions and boost market engagement.
Spotify has taken a decisive step in strengthening its India leadership with the appointment of Tanmaya Trivedi as Director of Sales, signalling the platform’s continued focus on accelerating revenue growth and deepening advertiser engagement in the fast-evolving digital audio landscape. The move comes at a time when audio consumption is expanding at a record pace, and brands are increasingly seeking immersive, measurable, and contextually rich environments to connect with audiences. With Trivedi stepping into this strategic role, Spotify positions itself to capture the next wave of momentum in digital advertising, where data-driven insights and personalised audio storytelling are reshaping how marketers think about consumer engagement.
For Spotify, the appointment is both timely and transformative. Digital audio has transitioned from a supporting medium to a primary channel in the media mix, driven by the popularity of on-demand music, rising podcast consumption, hyper-personalised playlists, and smart device integration. Advertisers who once viewed audio as a complementary touchpoint now see it as a central pillar for brand-building and performance marketing. Against this backdrop, Spotify — already the global leader in audio streaming — is sharpening its commercial strategy in India, one of its fastest-growing markets. Trivedi’s role will be pivotal in translating this growth into long-term revenue leadership.
Tanmaya Trivedi’s professional journey is marked by deep expertise in digital media, sales transformation, and client relationship management. Over the years, he has built a reputation for steering complex business portfolios, developing scalable commercial strategies, and guiding high-performing teams through periods of rapid market change. His leadership style blends analytical rigour with a customer-first mindset — a combination that aligns closely with Spotify’s philosophy of pairing cutting-edge technology with human creativity. As brands demand more accountability, measurable ROI, and innovative ad formats, his experience positions him well to elevate Spotify’s value proposition in a competitive landscape.
In his new capacity as Director of Sales, Trivedi will be responsible for leading the platform’s sales strategy, deepening market penetration, and forging partnerships that help advertisers capitalise on the power of audio. His mandate includes strengthening relationships with agencies and enterprises, championing Spotify’s advanced advertising solutions, and expanding the platform’s commercial footprint across categories. With India’s digital economy entering a new phase of maturity — driven by mobile-first consumption, multilingual content growth, and increasingly sophisticated targeting tools — the opportunities ahead are substantial.
Spotify’s advertising engine has evolved significantly in recent years, introducing innovations that allow brands to connect with listeners in more personalised and impactful ways. From dynamic audio ads to sponsored playlists, immersive podcast integrations, contextual targeting, and real-time insights, the platform has created a toolkit designed to reach consumers with precision and authenticity. As these formats mature and newer ones emerge, leadership at the sales helm becomes even more critical. Trivedi’s task is not only to scale adoption but to help marketers understand the emotional and behavioural power of audio — a medium that reaches users in moments of focus, movement, and personal expression.
The broader market context adds weight to his appointment. India is witnessing an unprecedented surge in audio streaming, driven by young, mobile-first consumers whose entertainment habits are shifting from passive to personalised. Podcasts are becoming mainstream, non-music genres are expanding, and regional-language content is seeing exponential growth. For advertisers, this means access to high-intent moments — during commutes, workouts, study sessions, or downtime — where audio provides a level of intimacy unmatched by visual formats. Spotify’s ability to translate these behavioural insights into advertising solutions has already earned strong traction, but the next chapter requires leadership capable of deepening this connection with brands. Trivedi steps in at precisely that moment.
His appointment also reflects Spotify’s commitment to organisational excellence and long-term commercial resilience. As the digital advertising landscape becomes more fragmented, with countless platforms vying for brand budgets, Spotify is betting on strategic leadership to maintain its edge. Trivedi’s experience in scaling teams, nurturing customer relationships, and driving cross-functional collaboration will be essential as the company navigates an increasingly competitive and opportunity-rich environment. His ability to articulate the unique value of audio — especially in a market as diverse and dynamic as India — will shape how brands prioritise Spotify in their media mix.
At its core, Spotify’s mission has always been to bring creators and listeners closer together. Its advertising business is an extension of that philosophy, enabling brands to participate in those listening moments in ways that feel relevant and respectful. The platform’s emphasis on data-driven insights, creative excellence, and user experience gives advertisers the tools to craft meaningful engagement, not just impressions. Trivedi’s role is to amplify this mission through strategic partnerships that unlock new possibilities for brands and deliver measurable impact.
As he steps into the position, the expectations are high, but so are the opportunities. With the digital audio economy poised for double-digit growth in the years ahead, Spotify is preparing for a phase of accelerated expansion. Trivedi’s leadership will be central to navigating this momentum — from empowering sales teams and strengthening agency relationships to driving innovations that transform how advertisers think about audio. His appointment underscores Spotify’s belief that commercial success is grounded in strong leadership, sharp strategy, and the ability to anticipate the evolving needs of both brands and consumers.
In a landscape defined by shifts in attention, technology, and consumer behaviour, audio stands out for its ability to build emotional connections at scale. Spotify, with its unmatched content library, personalisation capabilities, and global expertise, is uniquely positioned to lead this revolution. The addition of Tanmaya Trivedi as Director of Sales marks a significant step in fortifying that leadership, ensuring that the platform not only participates in the future of digital advertising but helps define it.
For advertisers, the message is clear: as audio continues to shape the cultural and commercial fabric of the digital world, Spotify is aligning its leadership to deliver innovation, value and results. And with Trivedi now driving its sales vision, the platform enters a new chapter of ambition, strategy and growth — one that will likely influence how brands listen, speak, and connect with audiences for years to come.
