Sony Pictures Networks India has realigned its leadership under a refreshed operating model geared toward becoming a content-first, platform-agnostic and multi-lingual entertainment company. Seven senior executives, including Nachiket Pantvaidya and Ajay Bhalwankar, have taken on new strategic roles as the broadcaster strengthens creative, distribution and partnerships capabilities in a rapidly evolving media landscape.
Sony Pictures Networks India (SPNI) has begun the year with a significant leadership realignment as it advances a refreshed operating model geared toward becoming a content-first, platform-agnostic and multi-lingual entertainment company. The restructuring signals the broadcaster’s intent to deepen its creative capabilities, streamline decision-making, and strengthen its position across a rapidly converging media landscape where audiences move fluidly between linear television, digital platforms and regional content ecosystems.
Under the new structure, several seasoned executives have been assigned expanded or shifted mandates. Nachiket Pantvaidya, who has extensive experience building content-led media businesses, moves into a key strategic position that is expected to influence SPNI’s programming vision and execution. Ajay Bhalwankar, a veteran in storytelling and development, takes on responsibilities aligned with enhancing the company’s content pipelines across genres and formats.
Rajaraman S., whose career has straddled distribution and monetisation, steps into a broader role that integrates network growth priorities with evolving consumption patterns. Akshay Agrawal’s remit now intersects content planning with platform strategy, reflecting the company’s emphasis on creating assets that travel across mediums. Ranjana Mangla, known for her expertise in partnerships and original commissioning, shifts into a role that strengthens collaborations in a creator-led ecosystem. Meanwhile, Manish Aggarwal takes on a portfolio combining market strategy with brand positioning, and Gaurav Laghate assumes responsibilities that further align business strategy with emerging audience behaviour.
The overarching goal of the reshuffle is to ensure SPNI maintains agility in an environment where content discovery and distribution are no longer confined to television schedules. OTT platforms, short-form video ecosystems, and regional entertainment markets are expanding faster than ever, prompting broadcasters to rethink scale, language diversity, and rights exploitation. By positioning experienced leaders across creation, platform management and partnerships, SPNI aims to bridge gaps between linear and digital storytelling, cultivate new audience pools, and optimise the value of its intellectual properties across touchpoints.
Industry observers note that SPNI’s recalibration aligns with trends seen across global media groups, where vertical silos are being replaced with more integrated models capable of serving content to viewers wherever they choose to watch. For broadcasters in India, the shift is further accelerated by a booming regional language market and rising competitiveness from digital-only streaming platforms.
While the company has not disclosed granular operational changes beyond the leadership movements, the message is clear—SPNI wants to compete as a modern entertainment enterprise defined not by distribution channel, but by creative output and audience reach. The leadership realignment is expected to trigger further innovation across content commissioning, localisation, production partnerships and digital expansion in the coming months as the media group sharpens its growth pathways in a crowded, multilingual market.
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