Simran Sachdeva has joined Zepto as Associate Director – Brand Marketing. She will shape the company’s creative strategy and lead impactful campaigns to strengthen consumer connections. With her marketing expertise, Simran aims to elevate Zepto’s position as one of India’s fastest-growing and most innovative quick commerce brands.
Zepto, one of India’s fastest-growing quick commerce platforms, has announced the appointment of Simran Sachdeva as Associate Director – Brand Marketing, a move that underscores the company’s focus on building deeper consumer connections and strengthening its creative storytelling.
In her new role, Simran will be responsible for shaping Zepto’s brand strategy, driving impactful marketing campaigns, and enhancing the brand’s voice in India’s highly competitive quick commerce landscape. She will collaborate closely with creative, digital, and product teams to ensure Zepto’s marketing reflects its youthful, innovative spirit while resonating with a broad spectrum of urban consumers.
Known for her expertise in crafting strong consumer-centric narratives, Simran brings with her a wealth of experience in brand communication and marketing strategy. Her appointment comes at a time when Zepto is rapidly expanding its footprint across major cities and solidifying its position as a household name in the 10-minute delivery ecosystem.
Over the past few years, Zepto has emerged as a key player in the quick commerce revolution, transforming how Indian consumers shop for groceries and essentials. The brand’s distinctive tone, agile marketing, and digital-first campaigns have helped it connect strongly with young audiences seeking speed, reliability, and convenience.
Simran’s entry into the leadership team signals a renewed focus on creative excellence and long-term brand building. With India’s quick commerce space becoming increasingly competitive, her role will be central to ensuring that Zepto continues to differentiate itself through powerful storytelling and customer engagement.
Industry observers note that this appointment reflects Zepto’s commitment to strengthening its brand identity as it evolves from a fast delivery startup to a trusted lifestyle enabler. By combining data-driven insights with creative innovation, the company aims to expand its consumer base while deepening loyalty among existing users.
As Zepto continues to redefine convenience for urban India, Simran Sachdeva’s leadership is expected to drive a new wave of brand creativity and emotional resonance, aligning the company’s marketing strategy with its ambitious growth plans.
