M+C Saatchi Group ANZ has appointed Simon Wassef as Group Chief Strategy Officer, adding global experience from Australia, Europe, the UK, and the US to its leadership team. Wassef will guide the agency’s strategic direction, emphasizing capability-building and client success, and expressed excitement about working with leaders Dani and Emma.
M+C Saatchi Group ANZ has appointed Simon Wassef as its new Group Chief Strategy Officer, adding a seasoned global strategist to its expanding leadership team across Australia and New Zealand. The move signals the agency’s renewed focus on strategic excellence as it navigates a rapidly evolving marketing landscape.
Wassef brings with him an extensive career spanning Australia, Europe, the UK, and the United States, where he has built a reputation for shaping modern brand strategies and designing future-ready capabilities for agencies and clients. His appointment underscores M+C Saatchi’s ambition to elevate its strategic output at a time when clients are demanding sharper insights, deeper audience understanding, and integrated solutions across digital and creative platforms.
As Group CSO, Wassef will work closely with the leadership team—including managing directors Dani and Emma—to strengthen the agency’s strategic foundation, unify its approach across markets, and support its commitment to delivering work that drives measurable business impact.
Reflecting on his new role, Wassef said, “I build teams and capabilities for modern businesses who want to win. M+C is the best place to build: grown up, in control of its destiny and 100% focused on client success. And Dani and Emma are the best people to build with. I’m really excited.”
His comments highlight both his enthusiasm and his belief in the agency’s potential to accelerate growth through stronger strategic integration.
The appointment comes as agencies in the ANZ region face increasing pressure to innovate amid shifting economic conditions, evolving media behaviours, and rising expectations for creative effectiveness. M+C Saatchi’s decision to bolster its strategy leadership reflects its intent to stay ahead of the curve while supporting clients navigating a complex communications environment.
With Wassef’s global experience, multidisciplinary background, and track record in transforming businesses, M+C Saatchi Group ANZ is positioning itself for a new chapter of strategic clarity and market responsiveness—one that blends creativity with data-driven insight to help brands succeed in a competitive era.
