SHRABONI BANERJEE TAKES CHARGE OF CORPORATE COMMUNICATIONS AT PERNOD RICARD INDIA

Shraboni Banerjee has joined Pernod Ricard India as Lead, Corporate Communications, bringing extensive experience in global communications, media relations and brand reputation management. With a career spanning Capgemini, Wipro and leading agencies, she is set to strengthen Pernod Ricard India’s corporate narrative across technology, consulting and consumer brand sectors.  

Shraboni Banerjee has stepped into a pivotal role at Pernod Ricard India, taking charge as Lead, Corporate Communications. Her appointment marks a significant addition to the company’s leadership team, reinforcing its focus on strategic communication and brand reputation in one of the world’s most dynamic consumer markets.  

Banerjee’s career trajectory reflects a blend of global exposure and deep expertise in communications across diverse industries. Prior to joining Pernod Ricard India, she served as Global Communications Lead at Capgemini, where she was responsible for shaping communication strategies across business units, including Data and AI. Her remit extended to internal communications and sustainability initiatives, areas that have become increasingly critical for multinational corporations navigating both employee engagement and environmental responsibility.  

At Capgemini, Banerjee’s work underscored the importance of aligning corporate messaging with technological innovation and sustainability goals. By leading communication strategies across complex business units, she demonstrated an ability to translate technical narratives into accessible, impactful stories that resonate with stakeholders worldwide. This skillset is particularly relevant for Pernod Ricard India, which operates at the intersection of global brand heritage and local market dynamism.  

Her earlier roles further illustrate the breadth of her communications expertise. At Wipro, she managed corporate communications and media relations, honing her ability to engage with diverse audiences while safeguarding brand reputation. Agency stints at Text100, Weber Shandwick, Edelman India and 20:20 MSL provided her with a strong foundation in public relations, equipping her with the agility to handle multiple clients, industries and communication challenges. This combination of in-house and agency experience has given Banerjee a panoramic view of the communications landscape, enabling her to navigate both strategic planning and tactical execution with equal ease.  

Banerjee’s professional journey highlights her versatility across sectors including technology, consulting and consumer brands. Each role has added layers to her expertise in global public relations, corporate communications, media engagement and brand reputation management. In an era where corporate narratives are scrutinised more than ever, her ability to balance transparency, creativity and strategic intent positions her as a valuable asset to Pernod Ricard India.  

Pernod Ricard, a global leader in wines and spirits, has long emphasised the importance of storytelling in building brand equity. In India, the company operates in a highly competitive market where consumer preferences are evolving rapidly, shaped by cultural shifts, digital engagement and regulatory frameworks. The appointment of Banerjee signals Pernod Ricard India’s intent to strengthen its corporate communications function, ensuring that its messaging resonates not only with consumers but also with employees, partners, regulators and the wider public.  

Corporate communications in the beverage industry extend beyond brand campaigns. They encompass reputation management, stakeholder engagement, sustainability narratives and crisis communication. Banerjee’s background in managing sustainability communications at Capgemini is particularly relevant, as global beverage companies face increasing scrutiny over environmental impact, responsible consumption and community engagement. Her ability to craft narratives that integrate business objectives with social responsibility will be crucial in positioning Pernod Ricard India as a responsible corporate citizen.  

Moreover, her experience in technology and consulting sectors brings a fresh perspective to consumer brand communications. The ability to leverage data-driven insights, digital platforms and innovative storytelling techniques is essential in today’s fragmented media environment. Banerjee’s track record suggests she is adept at harnessing these tools to create cohesive, impactful communication strategies.  

Her appointment also reflects a broader trend in corporate India, where communications leaders are increasingly expected to operate at the intersection of business strategy and brand storytelling. The role of corporate communications has evolved from being a support function to a strategic driver of reputation and trust. Leaders like Banerjee exemplify this shift, bringing both creativity and rigour to the task of shaping corporate narratives.  

For Pernod Ricard India, the timing of her appointment is significant. The company continues to expand its footprint in India, navigating a market that is both opportunity-rich and complex. Effective communication will be central to building consumer loyalty, managing regulatory challenges and reinforcing the company’s global values in a local context. Banerjee’s expertise in media engagement and reputation management will be instrumental in achieving these goals.  

Her career also underscores the importance of adaptability in communications. From managing global strategies at Capgemini to handling media relations at Wipro and agency assignments across multiple industries, Banerjee has consistently demonstrated the ability to tailor messaging to diverse audiences. This adaptability will serve her well at Pernod Ricard India, where communication must resonate across cultural, linguistic and demographic divides.  

As she takes on her new role, Banerjee is expected to bring a blend of strategic foresight and creative storytelling to Pernod Ricard India’s communications. Her appointment is not just a career milestone but also a reflection of the growing importance of corporate communications in shaping brand legacy and stakeholder trust.  

In an industry where perception often shapes reality, the role of a communications leader is both challenging and rewarding. With her extensive experience and proven track record, Shraboni Banerjee is well-positioned to steer Pernod Ricard India’s corporate communications towards greater impact, ensuring that the company’s voice remains clear, credible and compelling in the years ahead.