SHIKHA DAVESSAR ELEVATED TO MANAGING PARTNER AT 22FEET TRIBAL WORLDWIDE  

22feet Tribal Worldwide has appointed Shikha Davessar as managing partner. With over two years at the agency and more than a decade at DDB Mudra Group, Davessar brings extensive leadership experience across client servicing and brand communication. Her career spans McCann Erickson, LG Ad, Leo Burnett, and DDB Mudra India.  

In a significant leadership move, 22feet Tribal Worldwide has announced the appointment of Shikha Davessar as its new managing partner. The elevation marks a milestone in Davessar’s career, which has been defined by her ability to blend strategic vision with client-focused execution across some of India’s most prominent advertising networks.  

Davessar has been associated with 22feet Tribal Worldwide for over two years, where she previously held the role of executive vice president and head of client business. In that capacity, she was instrumental in strengthening client relationships, driving growth, and ensuring that the agency’s creative output aligned seamlessly with business objectives. Her promotion to managing partner reflects both her proven leadership within the organisation and her broader industry reputation as a seasoned professional who understands the evolving dynamics of brand communication.  

Before joining 22feet Tribal Worldwide, Davessar spent more than 11 years with the DDB Mudra Group, one of India’s largest integrated marketing communications networks. During her tenure, she held multiple leadership roles across client servicing and business management, including vice president and business partner, associate vice president, and group business director. Based in Bengaluru, she worked closely with diverse teams and clients, navigating the challenges of a rapidly changing advertising landscape while consistently delivering results. Her long association with DDB Mudra underscored her ability to manage complex accounts and lead teams with clarity and purpose.  

Davessar’s earlier career journey is equally rich, with leadership and client-facing roles at McCann Erickson, LG Ad, DDB Mudra India, and Leo Burnett. Across these organisations, she honed her expertise in brand communication, account management, and client business functions. This breadth of experience has given her a holistic understanding of the advertising ecosystem, from creative development to client strategy, and from brand positioning to execution across multiple platforms.  

Her appointment comes at a time when agencies are under increasing pressure to deliver not just creative excellence but also measurable business impact. With digital transformation reshaping consumer behaviour and marketing strategies, leaders like Davessar are expected to bridge the gap between creativity and commerce. Her track record suggests she is well-equipped to meet this challenge, having consistently demonstrated the ability to align creative storytelling with business imperatives.  

Industry observers note that Davessar’s leadership style is marked by a balance of empathy and decisiveness. She is known for building strong client partnerships, fostering collaborative team environments, and encouraging innovation while maintaining a sharp focus on results. These qualities are particularly relevant in today’s advertising world, where agility and adaptability are as important as long-term vision.  

For 22feet Tribal Worldwide, her elevation signals a commitment to strengthening its leadership bench and reinforcing its position in the competitive Indian advertising market. The agency, part of the DDB Mudra Group, has built a reputation for combining digital-first thinking with creative storytelling. With Davessar at the helm as managing partner, the expectation is that the agency will continue to push boundaries while deepening its engagement with clients.  

Her journey also reflects the broader narrative of women leaders making their mark in India’s advertising industry. As managing partner, Davessar joins a growing cohort of female executives who are reshaping the leadership landscape in creative agencies. Her rise underscores the importance of diverse perspectives in driving innovation and growth in an industry that thrives on fresh ideas and inclusive thinking.  

Looking ahead, Davessar’s role will likely involve steering the agency through the next phase of growth, ensuring that it remains relevant in a marketplace defined by rapid technological change and shifting consumer expectations. Her ability to draw on past experiences across multiple agencies and roles will be invaluable in crafting strategies that resonate with both clients and audiences.  

In an industry where legacy and innovation must coexist, Shikha Davessar’s appointment as managing partner at 22feet Tribal Worldwide is both a recognition of her past achievements and a vote of confidence in her future leadership. It is a reminder that strong leadership, grounded in experience and vision, remains the cornerstone of success in advertising.