Seagram’s Longitude 77, Pernod Ricard India’s Indian single malt whisky, has won gold at the prestigious Spiritz Business Awards, marking a major global recognition of Indian craftsmanship. The award celebrates its exceptional quality, innovation and international appeal — reinforcing India’s growing influence in the premium spirits landscape.
At a time when India is rapidly rewriting global narratives in food, fashion, culture and technology, its premium spirits industry is also stepping confidently onto the world stage — and the latest proof of that excellence comes from Pernod Ricard India. The company has announced that Seagram’s Longitude 77 Indian Single Malt Whisky has won gold at the prestigious Spiritz Business Awards, a recognition that affirms not just the liquid’s quality, but India’s place in the world of deep-rooted craftsmanship and luxury experiences.
The win is particularly notable because the Spiritz Awards — one of the most respected platforms in the alcobev ecosystem — is known for its high bar of evaluation, vetting entries on distillation mastery, purity, complexity of profile, innovation and market impact. For Longitude 77 to emerge with gold is a declaration of confidence: this is not a niche regional experiment, but an Indian original ready to be appreciated on the world stage.
Launched as a tribute to Indian terroir and authenticity, the whisky derives its name from the 77th meridian that runs through the heart of India, a symbolic gesture of rootedness. Longitude 77 was crafted with the intent not just to compete with global single malts, but to offer a uniquely Indian interpretation of luxury — in flavour, storytelling and experience. This gold award, to Pernod Ricard India, is therefore not just a win, but an acknowledgement that India is no longer “emerging” — it has arrived.
In a country where the premium whisky consumer is evolving rapidly, preferring provenance-rich craftsmanship over mass-produced blends, Longitude 77 positions itself as a confluence of innovation and tradition. Pernod Ricard India describes the award as a celebration of not just the product, but the values that shaped it — craftsmanship, innovation, excellence and conviviality.
This recognition also plays into the company’s broader ambition: to make Indian single malts sought-after luxury exports, admired not merely for price leadership but for genuine quality and character. Much like Indian couture and cuisine, Indian whisky is no longer looking for validation — it is earning it.
As Pernod Ricard India raises a glass to this international honour, the message is unmistakable — the world is finally tasting India differently. And Longitude 77 is not just a whisky winning awards — it is a signal of a changing era, where Indian origin itself becomes a global badge of prestige.
An Indian original. Recognised across the world.
A moment of pride — and a sign of much more to come.
