During the festive season, consumers often look forward to making meaningful lifestyle upgrades, yet the idea of taking on a loan can sometimes feel daunting. Recognizing this, SBI, India’s largest public sector bank, has launched its ‘Celebrations Unlimited’ campaign, designed to make loans feel less like a financial burden and more like an enabler of dreams during this joyous time.
Conceptualized by FCB Kinnect, the campaign features a series of engaging films that reflect the excitement of Diwali and other festivals. Through relatable stories, each film highlights SBI’s diverse loan offerings, including Car Loans, Gold Loans, Personal Loans, and Loans against Mutual Funds, showing how these options can help consumers fulfill their dreams with ease. The campaign emphasizes that with SBI’s easy, multi-loan options, everything from purchasing a new car to investing in gold or funding a family celebration can be a stress-free reality.
SBI aims to transform the concept of borrowing into an empowering choice, adding special meaning to the festive celebrations of Indian families across the country. By combining emotional storytelling with practical financial solutions, ‘Celebrations Unlimited’ showcases how SBI’s loans can turn aspirations into cherished festive memories.
While finance messaging tends to adopt a serious tone, this campaign leverages humour to showcase how the act of taking a loan can be a cause for celebration. By doing so, it connects with potential customers in a relatable way, positioning SBI as the top choice for those seeking loans during festive times.
“We’re not just offering loans, we’re empowering people to achieve their dreams, Festivities make even the smallest celebrations more joyful, and with the offerings we have, there’s no reason why loans can’t be celebrated as well.” said G. S. Rana, DMD (Retail – PB & RE), SBI.
Neville Shah, CCO, FCB Kinnect & FCB/SIX India, added, “This is the time where you bring new joy into your life. Why let anything stand in the way, especially when the product is here to make it happen? So why not celebrate it? That’s exactly what we did.”
Rohan Mehta, CEO, FCB Kinnect & FCB/SIX India, said, “Relatability fosters a sense of connection and draws people closer to the brand. Many individuals share similar feelings about taking out a loan. FCB Kinnect has once again demonstrated how a simple insight can transform into a powerful creative idea that truly resonates.
Discover more from Creative Brands
Subscribe to get the latest posts sent to your email.
