Saksham Kohli has been appointed President of FCB Neo, part of FCB India, to lead its creative-tech growth agenda. With 16+ years across top agencies and recent leadership at Cheil (Samsung), he will drive integrated, insight-led marketing solutions, strengthen client partnerships, and scale innovation across digital, media and business impact.
In a strategic leadership move that reinforces its ambition to be a modern marketing powerhouse, FCB India has appointed Saksham Kohli as President of FCB Neo — the agency’s digital-forward, experience-led unit. The appointment signals a renewed focus on seamlessly unifying brand creativity, data intelligence, media performance and technology to unlock full-funnel growth for brands in a hyper-evolving market.
With over 16 years of cross-network experience, Saksham is widely acknowledged for consistently delivering creativity engineered for outcomes — brand love at the top, measurable business impact at the bottom. He joins FCB Neo from Cheil Worldwide, the in-house agency for Samsung Group, where, as Associate Vice President, he led strategic mandates for Samsung’s flagship mobile and ecosystem products. His role spanned full-funnel go-to-market models that blended storytelling with data-led experience design — a space where FCB Neo is fast expanding its competitive edge.
This appointment also marks Saksham’s return to the FCB network. Over the years, his career has spanned leadership and strategic roles across Ogilvy, McCann Worldgroup, Publicis, BBDO India and FCB Global — giving him a rare vantage point across agency cultures, brand categories and marketing transformation agendas. His entry into FCB Neo comes at a time when the agency is scaling deep integration across brand, content, CRM, commerce and performance media — moving beyond campaign narratives to engineered experiences that unlock business velocity.
As President, Saksham will be responsible for accelerating FCB Neo’s vision of becoming a specialist growth partner for modern brands — one built on future-ready creativity, platform agility, cultural relevance and technology-enablement. He is expected to drive tighter client partnerships, expand Neo’s digital solutions stack, and shape its evolution into a high-performance creative-technology engine that delivers for both brand equity and P&L outcomes.
Industry observers see this as a critical inflection for FCB Neo — not as just another digital wing of a legacy network, but a hybrid value creator that collapses silos between branding, digital and commerce. Under Saksham’s leadership, FCB Neo is positioned to deepen its role in architecting ecosystems — not simply campaigns — for the country’s most ambitious brands.
His mandate is clear: build the future of creativity that sells, scales and sustains.
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