Saatchi & Saatchi Propagate, a digital agency, has won the digital marketing mandate for Jio-bp, a fuels and mobility joint venture between Reliance Industries Limited (RIL) and bp. Under this partnership, the agency will assist Jio-bp grow its digital footprint and improve social media engagement as it sets out on its digital journey to build a strong online presence across a variety of channels. Additionally, SSP will oversee Jio-bp’s social media and content strategy.
By utilising the potential of digital platforms, Jio-bp aims to engage more customers, reach a wider audience, and provide personalised experiences.
Paritosh Srivastava, Chief Executive Officer, L&K Saatchi & Saatchi, said, “We are excited to collaborate with Jio-bp in realizing their ambitious goals for the Indian market. Our partnership seeks to further accelerate Jio-bp’s trajectory in the upcoming years to continue building on the amazing growth it has demonstrated over the past several years.”
“Jio-bp is working on reimagining mobility in the country and we are thrilled to partner with them on this transformative journey. Together, we seek to build a seamless digital experience that resonates with customers, propels the growth of Jio-bp, and paves the path for a new era of mobility solutions in India,” said, Prachi Bali, Executive Vice President & Business Head, Saatchi & Saatchi Propagate.
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