India’s real-money gaming space just got a vibrant new spark as Rush by Hike, the country’s leading skill-based casual gaming platform, launched its first-ever brand campaign — #ChaloJeetKiChaal — featuring the inimitable Krushna Abhishek. Infused with humor, hustle, and a dose of quintessential jugaad, the campaign salutes the everyday tacticians of Bharat who transform life’s challenges into winning plays.
This marks Rush’s most expansive communication effort to date, spanning a robust five-week rollout across television, radio, and digital platforms, starting June 10. With a sharp focus on India’s Hindi-speaking heartland, the campaign is set to engage over 20 million users, bringing its unique blend of desi energy and smart gameplay to the masses.
At its heart, #ChaloJeetKiChaal is a tribute to India’s everyday champions — those who navigate chaos with charm, and turn obstacles into opportunities. Anchored by Rush’s flagship game Ludo, the film showcases Krushna Abhishek’s trademark street-smart wit and high-voltage personality, reminding audiences that in life and in games, it’s the bold moves and clever strategies that lead to victory.
“#ChaloJeetKiChaal is our way of turning the spotlight on India’s sharpest gamers – people who play smart, hustle hard, and know that strategy & skill always wins over chance. We wanted the campaign to be as fun and fast-paced as the platform itself and bring gaming into the mainstream conversation with a smile,” said Manish Kumar, CFO, Hike.
By blending aspirational storytelling with colloquial flair, the campaign hits the sweet spot for young, ambition-driven India especially in Tier 2 and Tier 3 cities where value, status, and entertainment converge in one super app.
“India’s real-money gaming industry is rapidly evolving into something far more aspirational, rooted in skill, culture, and mass accessibility,” said Manish Kumar, CFO, Hike. “Krushna was a natural choice for this campaign. He embodies the spirit of Bharat — quick-witted, endlessly relatable, and driven by hustle. His energy captures the heart of our vision: a gaming experience that’s skill-first, deeply inclusive, and unmistakably fun. This is what the future of gaming in India looks like.”
Backing the Buzz with Big Moves, Rush is pulling out all the stops to take this campaign to the next level:
- 360° media rollout spanning television, radio, and digital to build omnichannel visibility.
- High-impact performance marketing across Meta and Google aimed at quality user acquisition via celebrity integrations with Manisha Rani, Sunny Singh, and Nitish Rana.
- Driving deeper market penetration through targeted vernacular campaigns and culturally-rooted storytelling, led by regional influencers who bring local flavor and authentic relevance to the Rush narrative.
- In-app and social media contests to fire up community participation and competitive spirit.
At the heart of the campaign is the Leedo Champions League, Rush Ludo’s flagship tournament offering high-value rewards such as cash prizes, gadgets, and vehicles, reinforcing the platform’s promise of skill-based play and real-world gains.
As India’s online gaming market evolves, Rush is taking a stand with the message gaming success should be earned, not lucked into. The campaign reinforces that Rush Ludo is 100% skill-based, with gameplay that rewards smart decisions and strategic thinking. Reinforcing this stand, the platform continues to invest in user education around game mechanics and transparent matchmaking systems, ensuring that every win is a true reflection of the player’s skill.
So, get ready to play smart and win big. As Krushna Abhishek brings the heat with #ChaloJeetKiChaal.
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