Netflix India has appointed Rekha Rane as Director, Films and Series Marketing, reinforcing its commitment to creative excellence and cultural impact. A seasoned marketing leader with experience at Amazon and Reliance Brands, Rane has spearheaded high-impact campaigns at Netflix, shaping how audiences engage with films and series across India.
In a move that underscores Netflix’s ambition to deepen its cultural footprint in India, Rekha Rane has been appointed Director, Films and Series Marketing at the global streaming giant. The announcement signals a renewed focus on storytelling, innovation, and audience engagement, as Netflix continues to redefine how films and series are discovered, experienced, and celebrated in one of the world’s most dynamic entertainment markets.
Rane’s appointment comes at a pivotal time for Netflix India, which has steadily expanded its slate of original films and series, while also investing in marketing strategies that resonate with diverse audiences. With India’s entertainment landscape evolving rapidly, her leadership is expected to strengthen Netflix’s ability to connect with viewers through campaigns that blend creativity, cultural nuance, and strategic impact.
A seasoned marketing professional, Rane brings with her a wealth of experience across brand building, content marketing, and go-to-market strategy. Her career trajectory reflects a deep understanding of how to craft narratives that not only capture attention but also build lasting emotional connections with audiences. At Netflix, she has already played a crucial role in shaping the brand’s presence in India, having served as Head of Brand & Slate Marketing and Manager of Original Films and Series Marketing. In these roles, she led campaigns for acclaimed titles, driving visibility and engagement while contributing to the creation of intellectual property that has become part of India’s cultural conversation.
Her work has been instrumental in positioning Netflix as more than just a streaming service—it has become a cultural force, influencing how stories are told and consumed. From high-impact campaigns that spotlighted original films to innovative strategies that amplified series across digital and offline platforms, Rane’s contributions have helped Netflix carve out a distinctive identity in India’s crowded entertainment ecosystem.
Before joining Netflix, Rane honed her skills at Amazon and Reliance Brands Limited, where she managed large-scale brand initiatives and national campaigns. At Amazon, she was part of efforts that expanded the company’s reach across media and retail, while at Reliance Brands she contributed to category growth and brand positioning in a competitive marketplace. These experiences equipped her with a holistic perspective on consumer behaviour, digital transformation, and the importance of storytelling in building brand equity.
Her journey reflects the growing importance of marketing leaders who can navigate the intersection of creativity and commerce. In today’s entertainment industry, success is no longer defined solely by content quality—it also depends on how effectively stories are marketed, how audiences are engaged, and how cultural relevance is sustained. Rane’s expertise in these areas makes her well-suited to lead Netflix India’s marketing efforts at a time when competition is intensifying and audience expectations are evolving.
Netflix’s decision to elevate Rane to this role also highlights the company’s commitment to nurturing talent from within. By recognising her contributions and entrusting her with greater responsibility, Netflix reinforces its belief in leadership that understands both the brand’s global vision and its local resonance. For India, where storytelling traditions are rich and diverse, this alignment between global strategy and local execution is critical.
Under Rane’s leadership, Netflix India is expected to continue setting benchmarks in creative excellence. The platform has already demonstrated its ability to deliver content that sparks conversation, from gripping dramas to innovative comedies and thought-provoking documentaries. With Rane at the helm of films and series marketing, the focus will likely sharpen on campaigns that not only promote content but also celebrate the cultural impact of storytelling.
Her appointment also reflects broader trends in the entertainment industry, where marketing is increasingly seen as a driver of creative success. In a world where audiences are inundated with choices, effective marketing ensures that stories find their way to the right viewers, at the right time, in the right context. For Netflix, which prides itself on offering compelling content experiences, Rane’s leadership will be central to sustaining its edge in India.
As streaming platforms compete for attention in India’s vibrant entertainment market, the role of marketing leaders like Rane becomes even more significant. They are tasked not just with promoting titles but with shaping narratives that resonate across cultures, languages, and demographics. In doing so, they help define how audiences engage with stories and how those stories contribute to the broader cultural fabric.
Rekha Rane’s appointment as Director, Films and Series Marketing at Netflix India is therefore more than a leadership change—it is a statement of intent. It signals Netflix’s determination to continue pushing boundaries, to invest in creative campaigns that amplify its content, and to strengthen its position as a platform that celebrates storytelling in all its forms.
For Rane, the role represents both a culmination of her journey and the beginning of a new chapter. With her experience, vision, and passion for storytelling, she is poised to lead Netflix India’s marketing efforts into a future where films and series are not just consumed but experienced as cultural milestones. In doing so, she will help shape how Netflix continues to redefine entertainment in India and beyond.
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