Raj Nayak, former COO of Viacom18 and founder of House of Cheer, has unveiled his latest ambitious venture—House of IPs—in collaboration with YAAP Digital, a leading force in digital content creation and influencer marketing.
House of IPs positions itself as a first-of-its-kind Event and Entertainment IP Venture Studio, dedicated to creating, curating, and scaling high-impact intellectual properties across diverse verticals including entertainment, sports, music festivals, digital content formats, and branded experiences.
With a full-spectrum approach—from conceptualization to commercialization—the studio aims to become a launchpad for next-generation content IPs. It will incubate original properties and also collaborate with existing IP owners, offering a wide range of services such as strategic advisory, brand building, content development, and revenue monetization.
This partnership brings together Raj Nayak’s decades of industry experience and storytelling acumen with YAAP’s digital-first capabilities, promising a new era of innovative, culturally resonant IPs that resonate with today’s audiences and brand ecosystems alike.
“At a time when content is fragmented, attention spans are shrinking, and brands are seeking more immersive and ownable experiences, the need for strong, scalable IPs is more urgent than ever,” said Raj Nayak, Founder of House of IP. “This venture is about building cultural properties that connect deeply with audiences while delivering real value to brands and platforms.”
The initiative is further strengthened by its partnership with YAAP Digital, combining Raj Nayak’s storytelling and execution expertise with YAAP’s deep understanding of digital ecosystems and brand integration.
Atul Hegde, Founder of YAAP, added, “At YAAP, we’ve always believed in the power of IPs to build lasting brand equity. Partnering with Raj to launch House of IP is a natural extension of our vision. With his creative leadership and our digital-first DNA, we’re excited to co-create iconic, scalable properties that will redefine how brands engage with culture and communities.”
House of IP aims to be the creative engine for India’s evolving, experience-driven entertainment landscape , where bold ideas are transformed into timeless institutions. The company is in the process of setting up offices, in Mumbai, Delhi, Bangalore and Dubai.
