Radio City has announced a new leadership structure to strengthen regional operations, boost innovation, and drive growth across FM, digital, and branded content. Key leaders—Alok Saxena, Vinodan P, Mahendra Menezes, and Lochan Kothari—take expanded roles under CEO Abe Thomas, as the company focuses on integration, creativity, and hyper-local engagement.
In a strategic move to strengthen its regional presence and accelerate growth across platforms, Radio City has announced a refreshed leadership architecture aimed at driving sharper market strategies, operational agility, and innovation across its FM, digital, and branded content divisions.
The new framework, unveiled by Music Broadcast Ltd, reflects the company’s focus on building a future-ready organization rooted in creativity, collaboration, and local market relevance. As India’s audio entertainment landscape evolves, Radio City’s leadership revamp positions it to capture emerging opportunities across both traditional and digital ecosystems.
Under the restructured model, several key leaders will assume expanded responsibilities across high-impact markets — signalling a concerted push to deepen Radio City’s footprint nationwide.
Alok Saxena: Head of Sales (North, East, Rajasthan, UP & Government)
Alok Saxena will now lead sales operations across Delhi, Rajasthan, Uttar Pradesh, Eastern markets, and the Government vertical. With years of experience in driving large-scale revenue strategies, Saxena’s appointment underscores Radio City’s commitment to reinforcing its presence in the Hindi-speaking belt and the government advertising segment.
“Radio City has always been a brand that thrives on relationships, creativity, and impact,” said Saxena. “I’m excited to take on this expanded role and look forward to unlocking new opportunities across some of our most dynamic and high-potential markets.”
Vinodan P: Head of Sales (South, Gujarat & Maharashtra)
Already helming the southern markets, Vinodan P will now also oversee Gujarat and Rest of Maharashtra (ROM), regions that contribute significantly to Radio City’s growth story. His expertise in building regional engagement strategies is expected to drive stronger advertiser partnerships and audience connect.
“The strength of Radio City lies in its people and its deep connect with the regional audiences,” said Vinodan. “My focus will be on leveraging this strength to accelerate our growth across the South, Gujarat, and ROM markets.”
Mahendra Menezes: Head of Sales (Mumbai & MP)
Mahendra Menezes steps into leadership of Mumbai and Indore—two key commercial hubs in Radio City’s network. His role will focus on amplifying client relationships, fostering creative collaborations, and scaling revenue in these high-potential regions.
“I look forward to leveraging our strong client relationships and creative partnerships to make Mumbai and Indore even more powerful growth engines for Radio City,” Menezes said.
Lochan Kothari: Vice President & Head of Marketing
Lochan Kothari takes charge of brand strategy, consumer engagement, and multi-platform marketing as the Vice President and Head of Marketing. Known for his strategic thinking and data-driven creativity, Kothari is tasked with strengthening Radio City’s brand identity and deepening audience engagement across India’s diverse listener base.
“Radio City has an incredible legacy and a vibrant future ahead,” said Kothari. “I’m thrilled to be part of this journey and look forward to strengthening the brand’s connect while continuing to inspire and engage audiences across India.”
Leadership Vision: Growth Through Collaboration and Innovation
Commenting on the reshaped leadership structure, Abe Thomas, Chief Executive Officer, Music Broadcast Ltd, emphasized the importance of people-powered progress.
“At Radio City, we believe that strong leadership and collaboration fuel our growth story,” Thomas said. “These appointments reaffirm our commitment to nurturing homegrown talent while bringing in fresh energy and perspective into the organization. Avinash, Alok, Vinodan, Mahendra, and Lochan represent the best of Radio City’s spirit — passionate, performance-driven, and future-ready. Together, they will play a pivotal role in taking our brand to new heights of success and innovation.”
Echoing this sentiment, Avinash Nair, Chief Revenue Officer, Radio City, highlighted how the new leadership team embodies the brand’s long-standing philosophy of people-first progress.
“At Radio City, our strength lies in our people and their ability to build meaningful partnerships with our clients and audiences,” Nair said. “Alok, Vinodan, and Mahendra have demonstrated exceptional leadership and a deep understanding of their respective markets, while Lochan brings fresh energy and strategic vision to our marketing efforts. Together, this leadership team will play a pivotal role in driving Radio City’s growth, innovation, and continued connection with our listeners across the country.”
A Future-Fit Audio Powerhouse
With this reshaped leadership lineup, Radio City is preparing for the next phase of its journey—one defined by innovation, integration, and hyper-local engagement. The new structure aims to tighten operations, improve responsiveness to regional market dynamics, and strengthen the synergy between its FM and digital business arms.
The company is also expanding its focus on multi-platform content creation, blending traditional radio with podcasts, digital shows, and branded storytelling to cater to evolving audience preferences.
In a rapidly converging media ecosystem, where digital, on-ground, and audio experiences increasingly overlap, Radio City’s reorganization signals a decisive step toward an integrated future—one where creativity meets commerce, and local stories resonate nationally.
As the brand continues to innovate across formats, this leadership transformation sets the tone for Radio City’s next chapter: a modern, agile, and deeply connected network leading the evolution of India’s audio entertainment space.
