Publicis Groupe has appointed Supraja Srinivasan as Vice President and Head of Corporate Communications for South Asia. She will lead internal and external communications across agencies, including Leo Burnett, Saatchi & Saatchi, BBH, Publicis Media, Digitas, and MSLGROUP, strengthening brand positioning and driving digital-first strategies aligned with the Groupe’s “Power of One” vision.
Publicis Groupe has strengthened its leadership bench in one of its most dynamic regions with the appointment of Supraja Srinivasan as Vice President and Head of Corporate Communications for South Asia. The move marks a significant step in consolidating the Groupe’s communication strategy across its powerhouse agencies while reinforcing its commitment to unified, digital-first storytelling under the “Power of One” philosophy. As the communications landscape grows more complex and the expectations placed on agencies expand beyond creative excellence to include thought leadership, cultural influence, and reputation management, Supraja’s appointment signals a renewed emphasis on coherence, clarity, and strategic positioning.
Her role places her at the heart of a diverse and highly influential network that includes Leo Burnett, Saatchi & Saatchi, BBH, Publicis Media, Zenith, Starcom, Digitas, and MSLGROUP — agencies that have shaped some of South Asia’s most iconic marketing narratives and continue to influence the evolution of brand-building in the region. Publicis Groupe’s model hinges on the belief that collaboration across disciplines unlocks higher value, and communications is the glue that binds this ecosystem. Supraja’s task now is to create a unified expression of the Groupe’s capabilities, culture, and ambitions, ensuring that the narrative is as integrated as the work.
Her remit extends across internal and external communications, areas that have grown increasingly interdependent. Internally, she will be pivotal in strengthening employee engagement across hundreds of teams spread across creative, media, digital, data, and public relations networks. With agencies operating at different scales, catering to varied client sectors, and adapting to rapid technology-driven changes, the need for a coherent internal narrative has never been greater. Her leadership aims to cultivate a sense of shared purpose — reinforcing the message that innovation, collaboration, and strategic integration are foundational to Publicis Groupe’s identity in South Asia.
Externally, Supraja’s mandate is equally expansive. Publicis Groupe’s agencies are in constant conversation with brands, industry bodies, policymakers, and the wider creative community. Ensuring that this multi-layered engagement reflects the Groupe’s strengths, values, and future vision will form a critical part of her work. Her efforts will focus on deepening media relationships, amplifying leadership perspectives, strengthening the brand presence of each agency, and crafting narratives that position the Groupe at the forefront of industry transformation. As marketing ecosystems shift towards data-driven strategies and tech-enabled creativity, clear and compelling communication becomes indispensable in defining what sets leaders apart.
Her appointment also aligns with the Groupe’s digital-first communication approach — a priority that mirrors the broader transformation sweeping across South Asia’s marketing and advertising industry. As brands increasingly rely on performance insights, real-time content, integrated campaigns, and multi-platform storytelling, agencies must refine not only what they communicate but how and where they communicate it. Supraja’s role will emphasise agility, digital intelligence, and content that resonates with audiences accustomed to constant, high-quality information flows. In an era where reputation management can hinge on a single post, response, or conversation, the integration of digital communication practices into the corporate narrative is no longer optional — it is foundational.
Collaboration with the South Asia CEO and global leadership will be central to her strategy. The Groupe’s global narrative leans heavily on innovation, creativity, data sophistication, and seamless service delivery. Translating these pillars into a culturally nuanced, regionally relevant communication blueprint will require both strategic depth and creative nuance. South Asia is one of Publicis Groupe’s fastest-growing markets — a fact that makes the articulation of its achievements, potential, and unique strengths all the more important. Supraja’s experience in building unified narratives will support the region’s ambition to be a growth and innovation hub within the global network.
The significance of her role also reflects the heightened importance of corporate communications within agencies themselves. Advertising is no longer simply about campaigns; it is about influence, credibility, intellectual leadership, and cultural participation. Agencies are expected to contribute meaningfully to discussions on emerging technologies, consumer behaviour, privacy, data ethics, artificial intelligence, content evolution, talent development, and social impact. The ability to package these contributions into meaningful stories shapes how agencies are perceived by clients, talent, investors, and the wider public. As VP and Head of Corporate Communications, Supraja will guide how these perspectives are shared and how they reinforce the Groupe’s leadership position.
Publicis Groupe’s “Power of One” philosophy — the foundation of its modern structure — will be a guiding force in her mission. At its core, the philosophy represents a unified operational approach that combines creativity, media, data, and technology to deliver end-to-end solutions. Communication plays an essential role in bringing this philosophy to life. Supraja’s challenge is to showcase how integration drives results, how collaboration drives innovation, and how the Groupe’s collective expertise becomes a seamless offering for clients. Her leadership will help strengthen the narrative that the Groupe’s success lies not in individual agencies operating in silos, but in the symphony of capabilities working together.
Her role will also encompass the shaping of employer branding, an area increasingly important as the industry fights a battle for talent. With new-age skills — from data science to digital strategy, AI content optimisation, and tech-driven creativity — redefining agency roles, Publicis Groupe must communicate not only its legacy of creative excellence but also its future readiness. Supraja’s strategies will help position the Groupe as an employer that nurtures innovation, encourages experimentation, and values diverse thinking. In a talent-driven industry, the ability to attract and retain the best minds is closely tied to how a company articulates its culture and purpose.
Beyond the immediate responsibilities, her appointment highlights a broader trend in the advertising world: communication leaders are no longer peripheral players; they are core architects of corporate vision and identity. As agencies expand their influence across storytelling, strategy, and brand building, they must maintain their own reputational strength with equal rigour. Supraja’s role signals an evolved understanding of this need within Publicis Groupe and reinforces the region’s commitment to excellence in every layer of its operations.
Ultimately, the appointment of Supraja Srinivasan is both a strategic and symbolic milestone for Publicis Groupe in South Asia. It represents the organisation’s recognition that powerful, coherent communication drives business impact — not only for clients but for the Groupe itself. With her leadership, South Asia enters a new chapter of storytelling that is purposeful, integrated, and aligned with the global vision. As agencies under the Groupe continue to shape culture, commerce, and creativity across the region, Supraja will be at the helm of shaping how their stories are told, heard, and remembered.
