Publicis Groupe India has appointed Amaresh Godbole as CEO of Publicis Digital Experience (PDX) India, placing him in charge of the group’s newly unified digital, technology and experience capabilities. The move strengthens Publicis Groupe’s transformation-led model in a fast-growing market where brands seek integrated partners for end-to-end digital and customer experience mandates.
Publicis Groupe India has named Amaresh Godbole as the chief executive officer of Publicis Digital Experience (PDX) India, a newly unified unit bringing together the group’s digital, technology and experience-driven capabilities under a single leadership structure in the country. The appointment signals Publicis Groupe’s intent to deepen its footprint in India’s fast-maturing digital ecosystem, where integrated transformation mandates, platform-led brand experience and technology consulting are increasingly defining how marketers engage modern consumers.
The creation of Publicis Digital Experience and Godbole’s elevation to lead it comes at a pivotal time for the communications and marketing sector. Indian enterprises are accelerating digital investments across customer journeys amid rising adoption of omnichannel commerce, cloud platforms, data-driven personalization and emerging experience technologies such as AI-powered marketing and dynamic content automation. At the same time, the agency landscape is undergoing consolidation, as brands seek partners capable of managing complex end-to-end transformation programmes rather than isolated campaigns or channel-specific executions.
Godbole, a seasoned digital transformation leader with extensive experience across creative, consulting and technology workflows, has been tasked with steering PDX India through this next phase. Industry observers note that his appointment reinforces Publicis Groupe’s “Power of One” philosophy, a structure designed to collapse traditional silos across creative, media, digital and technology, making it easier for clients to plug into a full-stack offering backed by global capabilities and shared infrastructure. For brands navigating digital maturity curves, this approach increasingly determines the speed at which they can deploy customer experience solutions at scale.
Publicis Groupe’s move also reflects India’s rising importance within its global operating model. Over the past decade, India has transitioned from being a largely creative-led and price-competitive market to becoming a strategic hub for innovation, technology and experience services. With multinationals expanding digital mandates in India and domestic enterprises pursuing aggressive transformation agendas, the market now represents a theatre of growth for global marketing networks. Publicis Digital Experience is expected to consolidate expertise spanning customer experience strategy, digital business transformation, commerce, cloud, data, martech deployment and platform integration—areas becoming mission-critical for brands in retail, BFSI, telecom, travel, automotive and fast-growing D2C sectors.
For Godbole, the immediate challenge lies in orchestrating capabilities that traditionally sit in different cultures—creative problem-solving, consulting-driven diagnostics, engineering and delivery, and technology platform integration. Successful digital experience work depends not only on creativity but on robust product-thinking, agile execution, talent density in engineering cohorts, and the ability to integrate data, design and business outcomes seamlessly. PDX India’s performance will also hinge on its ability to secure mandates that sit upstream in the client value chain, a segment currently dominated by consulting giants and IT service majors. As Indian brands sharpen their digital ambitions, the competition for these transformation wallets is set to intensify.
Beyond the business implications, the appointment underscores a wider narrative playing out across the global agency market, where digital transformation and experience design have become core engines of revenue growth. Traditional agency models are being reconfigured to mirror the workflows of consultancies and technology integrators, while simultaneously preserving creativity and storytelling as differentiators. For Publicis Groupe, PDX India represents an evolution of this strategy, one that blends the group’s international transformation capabilities with India’s growing talent and technology strengths.
As marketers confront an increasingly fragmented and algorithmic consumer landscape, the pressure to deliver outcomes across brand, experience and commerce has never been higher. Publicis Digital Experience India enters the field amid this realignment of expectations, offering a model in which marketing and technology converge. With Amaresh Godbole at the helm, the unit’s trajectory will be closely watched, not only by clients and competitors but by an industry recalibrating its identity in the age of digital-first business transformation.
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