Every New Year brings with it a sense of a fresh start and fortunate beginnings that fill one with hope and confidence. The New Year is an auspicious moment to mark the beginning of a new chapter. But what if the new chapter takes the form of a new home?
PNB Housing Finance aptly captures this sentiment in its New Year campaign. As part of its New Year promotion, PNB Housing Finance has rolled out a short film that appeals to people instinctively while conveying a light-hearted message of enjoying the ‘New Year party at your new home’.
As the friendly banter between neighbours grows, ‘Mr Verma’ – a neighbour already residing in the building – learns that ‘Nikhil,’ a tenant as well as his neighbour, has purchased a new flat. Mr Verma asks Nikhil several questions to discover if the New Year’s Eve celebration is in the new house and where he has brought this flat. Playfully answering Mr Verma’s queries, Nikhil finally admits that he has purchased the same property where he was a tenant. Whereupon, Mr Verma is taken aback. Continuing the conversation, Nikhil asks Mr Verma not to complain about the loud music but to come and enjoy the party, mentioning proudly that he is no more a tenant but the owner of the house.
The situation and the characters make for an engaging film. Moreover, though the brand connect is presented slickly, it has deliberately been maintained at a subtle level. To build the regional connect, the characters are distinctive. The film showcases that the ‘New Year’ campaign effectively and uniquely conveys how home loans from PNB Housing Finance will make this New Year more special for customers. Also, it highlights PNB Housing Finance’s vision to fulfil everyone’s lifelong dream of owning their own house by providing home loans at attractive interest rates along with longer tenures.
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