Malaysian agency Perspective Strategies secured two Gold and two Silver Awards at the PRGN 2025 Best Practice Awards in Nairobi, triumphing across four campaign categories. The wins reinforce its leadership in integrated 360° communications and advocacy, showcasing Malaysia’s growing presence in world-class PR and strategic storytelling on the global stage.
Malaysian public relations and strategic communications agency Perspective Strategies has added another milestone to its expanding global footprint, bringing home two Gold and two Silver Awards at the Public Relations Global Network (PRGN) 2025 Best Practice Awards held recently in Nairobi, Kenya. The achievement places the agency on the world map for innovation and effectiveness in communications, while reinforcing Malaysia’s growing reputation for world-class expertise in the public relations industry.
The victories span four diverse categories, reflecting the breadth and versatility of the agency’s creative and strategic capabilities. Perspective Strategies secured two Gold Awards in the Communication to Gen-Z and Influencer Campaigns categories — segments known for demanding an acute understanding of evolving audiences, digital platforms and cultural shifts. Additionally, the agency earned two Silver Awards for excellence in the Advocacy and Awareness Campaigns category and the Product or Service Launches category. Collectively, the wins highlight its mastery in both consumer-focused marketing and purpose-driven communications. In a global landscape where PR strategies must increasingly strike a balance between performance metrics and cultural resonance, the recognition signals that the agency has managed to deliver campaigns that perform on both counts.
The PRGN Best Practice Awards, established as an annual competition, celebrate outstanding communications work from among the member agencies of the Public Relations Global Network — one of the largest independent PR networks in the world. The 2025 edition in Nairobi attracted a total of 160 submissions, marking the second-highest number of entries in the 14-year history of the competition. Awards were presented across 24 categories, ranging from advocacy and awareness campaigns to B2B communications, crisis management and SEO-driven strategies. To emerge with four awards, including two Golds, in such a competitive arena signals that Perspective Strategies has not only risen to global standards but is actively shaping them.
At the core of the agency’s success is its integrated 360° communications philosophy. Perspective Strategies has built a reputation for delivering campaigns that blend digital-first thinking with traditional communications fundamentals, integrating influencer partnerships, earned media, social engagement and paid amplification into a cohesive strategy. Its award-winning work demonstrates that while channels evolve endlessly, the strength of storytelling remains constant. Whether driving purchase intention, inspiring behavioural shifts or raising awareness of social issues, the agency’s approach places audience sentiment and human experience at the centre of campaign ideation.
The agency’s expertise goes beyond consumer or marketing-centric communications. It has increasingly established itself as a trusted partner for public affairs and advocacy initiatives, leveraging expert-driven insights and authentic human narratives to spark meaningful mindset change. This duality — commercial impact and social impact — positions Perspective Strategies as a multidimensional player at a time when brands are expected to take stands, demonstrate values and communicate not just what they sell, but what they believe in. In evolving markets where audiences have increasingly strong expectations around purpose, accountability and relevance, the ability to find the right narrative and amplify it effectively has become indispensable.
For the team at Perspective Strategies, the international recognition serves as validation of the work they have long believed in. “We are truly honoured with the industry recognition on a global platform. This gives us a powerful validation of our expertise to deliver an integrated 360° communications solution, where creativity, strategy and meaningful stakeholder engagement come together to drive real impact,” said Tan May Lee, Partner and Executive Director of Perspective Strategies. She emphasised that the agency’s achievements are shaped by the diverse skill sets and experiences within the team, as well as the trust clients place in them to drive bold ideas across audiences, channels and industries.
Tan also shared that the heart of effective communication lies not in the message, but in the understanding of people. “We’ve always believed that effective communication lies in understanding people – adapting messages, tone and platforms to connect authentically with each audience. We’re proud to represent Malaysia on this global platform, proving that world-class PR excellence thrives right here at home,” she added. For many in the Malaysian communications space, her words resonate at a time when local industry professionals are striving to establish a stronger voice within the regional and international PR ecosystem.
Perspective Strategies’ latest achievement has a wider symbolic meaning beyond the trophies it now carries. For Malaysia, the recognition affirms that home-grown agencies are capable of delivering creativity and impact on par with — and sometimes beyond — global counterparts. It also serves as inspiration to the broader network of PR and communications practitioners in the country, many of whom are navigating rapid shifts in industry expectations, evolving technology and a more demanding audience landscape. When a Malaysian agency triumphs on a world stage, it raises the bar not only for itself, but for the entire industry.
These awards also come at a time when the discipline of PR is transforming. The rise of digital platforms has democratized storytelling, but it has also intensified competition for consumer attention. Businesses can no longer rely solely on traditional channels; instead, they need strategies that integrate social influence, physical brand experiences, data-driven insights, and media credibility into a seamless story. Perspective Strategies’ wins — across Gen-Z communications, influencer-driven campaigns, advocacy initiatives and product launches — reflect this holistic approach. It is not a success built on a single speciality, but on the ability to blend multiple specialities into a unified and impactful whole.
Looking ahead, the four-award sweep marks another significant step in the agency’s ongoing mission to elevate Malaysian PR standards regionally and globally. It also strengthens its position as one of the country’s leading integrated communications firms, capable of delivering both business results and cultural relevance. While recognition from global industry bodies is an achievement in its own right, the true impact lies in how the accolade fuels future ambition. For Perspective Strategies, the outcome from Nairobi is likely to energise the team further — affirming that its ability to innovate, influence and engage is not confined by geography.
As the global PR field continues to evolve, the need for multidimensional, people-centred communications will only grow stronger. Perspective Strategies’ win is a timely reminder that Malaysian agencies are not only keeping pace with that evolution, but also contributing to it. With strategy, creativity and human insights driving its campaigns, the agency stands poised to continue shaping the future of communications — at home, across Asia, and on the world stage.
