PEPSICO UK TEAM CLINCHES TWO MAJOR BAM AWARDS FOR GROWTH AND CREATIVE EXCELLENCE

PepsiCo’s UK team has won two coveted BAM Awards—Growth Drivers for Pepsi and Creative Excellence for Pepsi Treats. The victories celebrate bold ideas, strategic impact, and strong cross-functional collaboration. Leaders say the recognition reflects a growth mindset, innovative spirit, and the power of teamwork that has set a new benchmark for the region.  

PepsiCo’s UK team is celebrating a moment that perfectly captures the energy, ambition, and creative force driving the brand forward, with two major victories at the prestigious BAM Awards. Winning in the Growth Drivers category for Pepsi and in Creative Excellence for Pepsi Treats, the team has not only secured recognition for outstanding marketing performance but also reaffirmed a culture of bold thinking and continuous innovation. These awards, known to be among the most coveted honours within PepsiCo’s global marketing ecosystem, reflect achievements that stretch far beyond campaigns and numbers. They speak to a collective spirit—one defined by curiosity, collaboration, and a relentless desire to push boundaries. For the people behind these wins, the joy goes deeper than the gleam of trophies. It is the satisfaction of seeing hard work, shared vision, and creative courage come together in a way that elevates the entire region.

The BAM Awards hold a special place within PepsiCo’s marketing world. They recognise the best of the best—the campaigns that didn’t just perform well but reshaped expectations, unlocked new insights, and shifted how the brand engages with consumers. Winning even one BAM Award is often described as a career-defining moment. Securing two in a single year, and for two different categories that require distinct yet equally rigorous capabilities, signals a team operating at the very top of its game. The UK team’s achievement is not an isolated triumph but the result of a long-term mindset that views growth not as a goal but as an ongoing process. The categories themselves—Growth Drivers and Creative Excellence—represent two pillars that define modern marketing: strategic effectiveness and the power of breakthrough ideas.

The win in Growth Drivers for Pepsi is especially significant because it underscores the impact of marketing on measurable business outcomes. Growth does not happen by chance; it demands a deep understanding of shifting consumer needs, emerging cultural rhythms, and the evolving landscape of retail and digital engagement. The UK team’s work on Pepsi has been characterised by smart insights and a willingness to experiment, refreshing the brand’s presence and relevance in highly competitive spaces. Growth is rarely linear, and brands that win in this category are those that treat challenges as opportunities. It requires both discipline and daring—qualities that clearly shaped the UK team’s approach. Their strategies not only resonated with consumers but translated into tangible commercial uplift, making the recognition well deserved.

Meanwhile, the Creative Excellence award for Pepsi Treats highlights another layer of the team’s capability—the ability to craft ideas that spark emotion, conversation, and cultural resonance. Creative excellence is about more than aesthetic brilliance; it is the art of telling a story that feels new, inspiring, or joyfully unexpected. Pepsi Treats, with its playful brand universe and experiential momentum, embodies that spirit. The campaign’s creativity lies not just in visuals or messaging but in how it connects with people on an instinctive, memorable level. Winning Creative Excellence means the work stood out for originality, relevance, and execution—qualities that require risk-taking, collaborative passion, and a willingness to push the familiar into the extraordinary.

For the teams involved, these victories have become powerful proof of what happens when vision meets teamwork. One of the sentiments echoing across the celebration is the pride in seeing the trophies come home—symbols of collective effort, late-night brainstorms, strategic debates, and the courageous decisions that define ambitious marketing. These awards are not merely acknowledgements of campaigns; they represent moments of alignment where cross-functional teams come together toward a shared purpose. In a modern organisation, where execution relies on coordination between marketing, insights, product, digital, finance, sales, and operations, such cohesive wins speak volumes about a team’s internal culture. Collaboration becomes the anchor, and trust becomes the engine powering the work.

Underpinning this success is what leaders describe as a “growth mindset”—a philosophy that values curiosity over certainty and encourages teams to explore possibilities rather than settle for the predictable. This way of thinking has become central to PepsiCo’s marketing identity. It drives teams to test new formats, rethink long-held assumptions, embrace cultural shifts, and treat innovation as a habit rather than a special occasion. A growth mindset also means being comfortable with failure, understanding that the biggest leaps in creativity often emerge from attempts that initially seem unconventional. The UK team’s award wins reflect this willingness to take risks and the confidence to believe that bold ideas can transform business outcomes.

Beyond the tactical and creative brilliance, this moment is also deeply emotional for the people who contributed to the campaigns. There is pride in seeing the work recognised at such a high level, pride in representing the region, and pride in shaping the direction of an iconic global brand. Leaders within the organisation express admiration not only for the final results but for the shared effort that made them possible. In the message celebrating the wins, there is a tone of genuine gratitude—toward the marketing team, the cross-functional partners, the people who kept pushing when ideas needed refining, and those who believed in the campaigns even before the numbers proved their success. In an industry where recognition often comes with pressure and deadlines, pausing to celebrate becomes a meaningful act.

These wins also set a new benchmark for what the team can achieve next. In competitive markets, past success is both a badge of honour and a springboard into future opportunities. The UK team has demonstrated what excellence looks like when strategy, creativity, and execution come together seamlessly. As the region takes inspiration from these achievements, the challenge now becomes building on this momentum. Awards are moments of acknowledgement, but they also ignite ambition. They encourage teams across the organisation to think more boldly, act more confidently, and explore new ideas with fresh energy.

There is also a broader narrative to these wins—one that speaks to how marketing is evolving in a world where consumers are constantly changing how they engage with brands. Growth is no longer just about reach, and creativity is no longer just about visuals. The most successful campaigns today are those that understand human behaviour deeply and craft experiences that feel personal, meaningful, and culturally relevant. The UK team’s achievements reflect a deep understanding of this shift. Their work demonstrates that growth and creativity are not separate pursuits but interconnected forces that amplify each other when aligned well.

As the celebrations continue, the atmosphere is one of gratitude, excitement, and renewed determination. The trophies are now more than symbols—they are reminders of what is possible when great thinking, brave ideas, and collective effort meet. They signal a future where the UK team continues to set standards not only for the region but for PepsiCo’s global marketing community. And for everyone involved, the feeling is unmistakable: pride in the past, confidence in the present, and an inspiring sense of what lies ahead.