PALLAVI ROY APPOINTED HEAD OF COMMUNICATIONS AND CORPORATE AFFAIRS AT KWALITY WALL’S INDIA

Kwality Wall’s India Limited has appointed Pallavi Roy as Head of Communications and Corporate Affairs, strengthening its leadership under Unilever’s Ice Cream business. With over a decade of cross-sector experience spanning FMCG, manufacturing and agency roles, Roy will lead integrated communications, reputation management and stakeholder engagement as the brand continues its transformation journey.  

Pallavi Roy’s appointment as Head of Communications and Corporate Affairs at Kwality Wall’s India Limited marks a significant leadership move for one of the country’s most recognisable consumer brands at a time when communication has become central to business transformation. As Kwality Wall’s continues to evolve under Unilever’s Ice Cream business, Roy’s mandate places her at the intersection of brand storytelling, corporate reputation and stakeholder engagement in a market where consumer expectations are rapidly shifting.

Kwality Wall’s occupies a unique position in India’s FMCG landscape. For decades, the brand has been woven into everyday moments of celebration, indulgence and nostalgia across urban and rural markets alike. Yet, like many legacy brands, it now operates in an environment shaped by heightened competition, digital-first consumers and growing scrutiny around sustainability, ethics and corporate conduct. Roy’s role is designed to address these complexities by bringing greater coherence and strategic intent to how the brand communicates with its diverse audiences.

In her new position, Roy will lead integrated communications, corporate affairs and reputation management, supporting Kwality Wall’s as it deepens engagement with consumers, employees, partners and policymakers across India. This integrated approach reflects a broader shift within large FMCG organisations, where communications is no longer seen as a support function but as a strategic lever influencing growth, trust and long-term brand equity.

Roy joins Kwality Wall’s from Runaya Group, a Vedanta Limited – Power company, where she served as Head of Corporate Communications – PR and Branding. At Runaya, she was responsible for building the organisation’s end-to-end communications architecture at a time when the company was shaping its identity across advanced manufacturing and diversified business portfolios. Her work involved developing strategic narratives that could articulate complex industrial operations in a clear, credible and compelling manner to multiple stakeholders.

Her tenure at Runaya is widely viewed as a demonstration of her ability to operate in environments where reputation, regulatory engagement and long-term credibility are critical. In sectors such as power and manufacturing, communications often extends beyond brand promotion to encompass policy alignment, community engagement and ESG commitments. Roy’s experience in this space adds depth to her profile as she transitions back into the consumer-facing world of FMCG.

With over a decade of experience in integrated communications, Roy brings a cross-sector perspective shaped by roles at organisations such as Tata Motors, Unilever and MSL (Global) India. This mix of in-house and agency-side experience has given her a comprehensive understanding of how narratives are built, challenged and sustained across platforms. At Tata Motors, she was exposed to the dynamics of a large, diversified industrial brand navigating innovation, competition and global visibility. Her earlier association with Unilever provides her with familiarity with the company’s values-driven approach to branding and purpose-led communication.

Her agency experience at MSL (Global) India further strengthened her strategic toolkit, allowing her to work on high-impact campaigns for global and Indian brands across sectors. This background has equipped her with a data-led and insights-driven approach to storytelling, as well as the agility to respond to crises and evolving public discourse. Such skills are increasingly valuable in an era where brands are expected to be responsive, transparent and socially attuned.

At Kwality Wall’s, Roy’s expertise will be applied to building cohesive brand and corporate narratives that resonate with both consumers and institutional stakeholders. As the brand continues its transformation journey, aligning internal culture with external communication will be a key priority. This involves ensuring that employees understand and embody the brand’s values, while external messaging reflects authentic organisational practices rather than aspirational statements alone.

Reputation management will also be central to her mandate. In the FMCG sector, where products are consumed daily and brand trust is built over years, even minor issues can escalate quickly in the age of social media. Roy’s experience in crisis and issues management positions her to anticipate risks and manage challenges proactively, safeguarding the brand’s credibility.

Another critical area of focus will be ESG and purpose-led communication. Consumers, particularly younger demographics, increasingly expect brands to demonstrate responsibility towards the environment and society. For an ice cream brand operating within a global conglomerate like Unilever, this includes communicating commitments around sustainable sourcing, responsible packaging and inclusive growth in a way that is both credible and accessible. Roy’s background in ESG communications will support Kwality Wall’s efforts to articulate its role within these broader agendas.

Customer experience is also closely linked to communication strategy. From advertising and digital engagement to on-ground activations and community initiatives, every touchpoint contributes to how consumers perceive the brand. Roy’s mandate includes ensuring that these touchpoints are aligned and consistent, reinforcing a clear and contemporary brand identity while retaining the emotional connect that has defined Kwality Wall’s for generations.

Her appointment reflects Kwality Wall’s recognition that future-ready leadership must integrate narrative, reputation and culture. As competition intensifies from both global and local players, differentiation will depend not just on product innovation but on the strength of brand meaning and trust. Strategic storytelling, supported by data and insight, becomes a critical tool in this context.

Industry observers note that senior communications roles are evolving into broader corporate affairs leadership positions, encompassing public policy, stakeholder engagement and internal alignment. Roy’s role exemplifies this evolution, positioning her as a key member of the leadership team rather than a functional specialist. Her ability to bridge corporate and consumer communication will be instrumental as Kwality Wall’s navigates growth and transformation in a dynamic market.

For Pallavi Roy, the move represents a return to the FMCG sector with the added perspective of having worked across manufacturing and infrastructure. This combination allows her to bring a nuanced understanding of how large organisations build trust over time, manage complexity and communicate purpose with authenticity. At Kwality Wall’s, she will have the opportunity to apply these insights to a brand that holds a special place in India’s consumer culture.

As Kwality Wall’s India Limited continues to adapt to changing tastes, technologies and expectations, Roy’s appointment underscores the company’s emphasis on strengthening its communication foundations. By investing in experienced, cross-sector leadership, the brand signals its intent to remain relevant, credible and emotionally connected in the years ahead.