OPPO India has rolled out its latest brand campaign, ‘Business Badhega, Smooth Chalega’, introducing the highly anticipated OPPO F31 Series with actors Rajkummar Rao and Triptii Dimri at the forefront. The campaign unfolds through three quirky short films where the F31 emerges as the quiet yet reliable problem-solver during everyday disruptions. Set against backdrops that range from a sun-scorched desert to a broken-down elevator and a storm-hit tent, the films blend humour with real-world challenges, positioning the F31 as the ultimate companion for professionals on the go.
In each scenario, the phone’s advanced features take centre stage. The desert highlights the SuperCool VC System and Snapdragon® 7 Gen 3 processor, ensuring seamless performance even under extreme heat. The elevator mishap puts a spotlight on India’s first Network Boost Chip, keeping connectivity uninterrupted when it matters most. And during the storm, the massive 7000mAh battery paired with 80W SUPERVOOC™ Flash Charge keeps work flowing, even when the lights go out.
The campaign, which premiered on Bigg Boss and is set to run across social media and OTT platforms, combines functionality with entertainment. Rajkummar Rao’s impeccable comic timing and Triptii Dimri’s expressive charm bring a relatable warmth to the films, ending with Rao’s witty sign-off: “Chahe Jo Ho Jaaye… Business Badhega, Smooth Chalega.”
With this campaign, OPPO reinforces the F31 Series as a powerhouse device designed to keep pace with India’s growing aspirations—ensuring business keeps moving forward, no matter the challenge.
The device itself lives up to the campaign’s promise. Built with IP69, IP68, and IP66 ratings, the F31 shrugs off water, dust, and heat. Its 360° armour body and military-grade durability make it fit for rough use, while ColorOS 15 layers on graphics, security, and features like O-Lock for data protection. Gamers and content creators get a Vapour Chamber Cooling system that holds steady during 4K shoots and long play sessions. The big battery powers through entire days and even reverse charges other devices.
Sushant Vashistha, Head of Product and Digital Marketing at OPPO India, said: “The F31 embodies what we stand for; it’s built to last, to perform in heat, and to stay connected in the toughest conditions. The campaign celebrates that everyday ingenuity, brought alive through Rajkummar and Triptii’s chemistry.”
Rao added: “The fun of this campaign is how it turns problems into stories. The F31 doesn’t just work; it helps you carry on, whether you’re stranded or stuck. It’s technology that empowers you to carry on with confidence.” Dimri echoed the sentiment: “This campaign celebrates everyday resilience—the little ways we keep going no matter what. The F31 feels like a partner. Power, durability, connection—it adapts to life as it comes.”
For OPPO, the F31 extends the F Series’ legacy of smooth performance and rugged build in the mid-range segment. It blends reliability with design, proving once again why the series has grown into one of OPPO’s most loved lineups.
